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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
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What Do We Know About Segmentation and Targeting?
John B. Ford

Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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Six-Second Advertisements On Television
Henry G. Wolf, Paul Donato

Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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Artificial Intelligence in Advertising
Jan Kietzmann, Jeannette Paschen, Emily Treen

Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
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How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
Rob Jayson, Martin P. Block, Yingying Chen

Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011

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