Most read article(s)

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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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What Do We Know About Segmentation and Targeting?
John B. Ford

Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018
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Artificial Intelligence in Advertising
Jan Kietzmann, Jeannette Paschen, Emily Treen

Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
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How Do Heuristics Influence Creative Decisions at Advertising Agencies?
Douglas C. West, George Christodoulides, Jennifer Bonhomme

Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
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Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
Spike Cramphorn

Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X
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How Do Human Attitudes and Values Predict Online Marketing Responsiveness?
Stefan Scheuffelen, Jan Kemper, Malte Brettel

Journal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021

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