Most read article(s)

You have access
What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
You have access
The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
You have access
Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
You have access
What Do We Know About Neuromarketing?
John B. Ford

Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031
You have access
Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
You have access
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
You have access
Artificial Intelligence in Advertising
Jan Kietzmann, Jeannette Paschen, Emily Treen

Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
You have access
The Globalization of Social Media
Graeme Hutton, Maggie Fosdick

Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570
You have access
Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
You have access
How Do Heuristics Influence Creative Decisions at Advertising Agencies?
Douglas C. West, George Christodoulides, Jennifer Bonhomme

Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General