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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jun 2020, 60 (2) 135-147; DOI: 10.2501/JAR-2019-003
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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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What Do We Know About Social-Media Marketing?
John B. Ford

Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041
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Impact of Media Context On Advertising Memory
Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. Reid

Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
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How Do Heuristics Influence Creative Decisions at Advertising Agencies?
Douglas C. West, George Christodoulides, Jennifer Bonhomme

Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
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Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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The Globalization of Social Media
Graeme Hutton, Maggie Fosdick

Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570
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What Do We Know About Neuromarketing?
John B. Ford

Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

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