Most read article(s)

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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse

Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
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Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
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What Do We Know About Digital Attribution?
John B. Ford

Journal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
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The Globalization of Social Media
Graeme Hutton, Maggie Fosdick

Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570

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