Most read article(s)

You have access
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse

Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
You have access
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
You have access
Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
You have access
Why Television Still Matters
Geoffrey Precourt

Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004
You have access
Measuring Television In the Programmatic Age
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
You have access
Integrated Marketing Communications (IMC): Why Does It Fail?
Mart Ots, Gergely Nyilasy

Journal of Advertising Research Jun 2015, 55 (2) 132-145; DOI: 10.2501/JAR-55-2-132-145
You have access
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan

Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
You have access
Agency Creativity: Teams and Performance
Jacqueline Lynch, Douglas C. West

Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
You have access
The Impact of Cyber Attacks On Brand Image
Kimberly A. Whitler, Paul W. Farris

Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
You have access
How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini

Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General