Most read article(s)

You have access
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse

Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
You have access
Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
You have access
Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
You have access
Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
You have access
What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
You have access
What Do We Know About In-Store Marketing?
John B. Ford

Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
You have access
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
You have access
Are Portrayals of Female Beauty In Advertising Finally Changing?
Kathrynn Pounders

Journal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021
You have access
How Context Can Make Advertising More Effective
Horst Stipp

Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022
You have access
Single versus Multiple Measurement of Attitudes
Lawrence Ang, Martin Eisend

Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General