Most read article(s)

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How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse

Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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What Do We Know About In-Store Marketing?
John B. Ford

Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
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How Context Can Make Advertising More Effective
Horst Stipp

Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022
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Single versus Multiple Measurement of Attitudes
Lawrence Ang, Martin Eisend

Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
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What Do We Know About Mobile Media and Marketing?
John B. Ford

Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032

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