Journal of Advertising Research: 40 (5)

01 September 2000; volume 40, issue 5

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Theoretical Concept or Management Fashion?Examining the Significance of IMC
Joep P. Conrnelissen, Andrew R. Lock

Journal of Advertising Research Sep 2000, 40 (5) 7-15; DOI: 10.2501/JAR-40-5-7-15
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A Response to ‘Theoretical Concept or Management Fashion’
Don E. Schultz, Philip J. Kitchen

Journal of Advertising Research Sep 2000, 40 (5) 17-21; DOI: 10.2501/JAR-40-5-17-21
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The State of IMC Research and Applications
Stephen J. Gould

Journal of Advertising Research Sep 2000, 40 (5) 22-23; DOI: 10.2501/JAR-40-5-22-23
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Infomercials Revisited: Perspectives of Advertising Professionals
Patricia S. Chapman, Richard F. Beltramini

Journal of Advertising Research Sep 2000, 40 (5) 24-31; DOI: 10.2501/JAR-40-5-24-31
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Do You Model Ad Awareness or Advertising Awareness?
Max Sutherland, Larry Friedman

Journal of Advertising Research Sep 2000, 40 (5) 32-36; DOI: 10.2501/JAR-40-5-32-36
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Buying Services and the Media Marketplace
Leo Bogart

Journal of Advertising Research Sep 2000, 40 (5) 37-41; DOI: 10.2501/JAR-40-5-37-41
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Measuring Brand Meaning
Gillian Oakenfull, Edward Blair, Betsy Gelb, Peter Dacin

Journal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53

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