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Table of Contents

01 September 2000; volume 40, issue 5

  • You have accessRestricted access
    Theoretical Concept or Management Fashion?Examining the Significance of IMC
    Joep P. Conrnelissen, Andrew R. Lock
    Journal of Advertising Research Sep 2000, 40 (5) 7-15; DOI: 10.2501/JAR-40-5-7-15
  • You have accessRestricted access
    A Response to ‘Theoretical Concept or Management Fashion’
    Don E. Schultz, Philip J. Kitchen
    Journal of Advertising Research Sep 2000, 40 (5) 17-21; DOI: 10.2501/JAR-40-5-17-21
  • You have accessRestricted access
    The State of IMC Research and Applications
    Stephen J. Gould
    Journal of Advertising Research Sep 2000, 40 (5) 22-23; DOI: 10.2501/JAR-40-5-22-23
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    Infomercials Revisited: Perspectives of Advertising Professionals
    Patricia S. Chapman, Richard F. Beltramini
    Journal of Advertising Research Sep 2000, 40 (5) 24-31; DOI: 10.2501/JAR-40-5-24-31
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    Do You Model Ad Awareness or Advertising Awareness?
    Max Sutherland, Larry Friedman
    Journal of Advertising Research Sep 2000, 40 (5) 32-36; DOI: 10.2501/JAR-40-5-32-36
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    Buying Services and the Media Marketplace
    Leo Bogart
    Journal of Advertising Research Sep 2000, 40 (5) 37-41; DOI: 10.2501/JAR-40-5-37-41
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    Measuring Brand Meaning
    Gillian Oakenfull, Edward Blair, Betsy Gelb, Peter Dacin
    Journal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53
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