Advertising Research Foundation
Scott C. McDonald – President and Chief Executive Officer
Paul Donato – Chief Research Officer
Thomas M. Higgins – Chief Operating Officer
Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness
Henry G. Wolf VII – Senior Data Scientist
Michael Heitner – EVP, Member Needs & Value
Rachael Feigenbaum – SVP, Events Program Producer
Nanette Burns – Managing Editor, Journal of Advertising Research
SENIOR ADVISORY BOARD
Henry Assael – New York University
Les Binet – adam&eveDDB
William Cook – e–Strategic Advantage
John Deighton – Harvard Business School
Gian M. Fulgoni – comScore
Leonard Lodish – The Wharton School
Scott C. McDonald – The ARF
Jenni Romaniuk – Ehrenberg–Bass Institute, University of South Australia
Kate Sirkin – Publicis Media
Jack Wakshlag – Ehrenberg–Bass Institute, North American Advisory Board
Douglas C. West – King’s College London
Yoram Wind – The Wharton School
Gerald Zaltman – Harvard Business School, Olson Zaltman Associates
EDITORIAL REVIEW BOARD
Avery Abernethy – Auburn University
Dean Adams – Merton Adams
Christopher Bacon – The Insight Collective
Anjali Bal – Babson College
Rajeev Batra – University of Michigan
Virginia Beal – Ehrenberg–Bass Institute, University of South Australia
Fred K. Beard – University of Oklahoma
Enrique P. Becerra – Texas State University
Steven Bellman – Ehrenberg–Bass Institute, University of South Australia
Artie Bulgrin – MediaScience
Jennifer Lee Burton – University of Tampa
Peter Callius – Kantar Sifo
Colin Campbell – Kent State University
Larry Chiagouris – Pace University
Danielle Chmielewski-Raimondo – University of Melbourne
George Christodoulides – American University of Sharjah
Steve Coffey – The NPD Group, Inc.
Frank Cotignola – News America
C. Samuel Craig – New York University
Esmeralda Crespo-Almendros – University of Granada
Paul Donato – The ARF
Stephen Drummond – Young and Rubicam
Jaafar El–Murad – University of Westminster
Bayram Zafer Erdoğan – Anadolu University
Paul Farris – University of Virginia
Margaret Faulkner – Ehrenberg–Bass Institute, University of South Australia
Janet Gallent – NBC Universal
Christian Germelmann – University of Bayreuth
Bruce Goerlich – Consumer Orbit
Mike Hess – Hess Consulting
Janet Hoek – University of Otago
Varsha Jain – MICA
Rama K. Jayanti – Cleveland State University
Jonathan Jensen – University of North Carolina at Chapel Hill
Mathieu Kacha – University of Lorraine
Kiran Karande – Old Dominion University
Rachel Kennedy – Ehrenberg–Bass Institute, University of South Australia
Alexandra J. Kenyon – Leeds Metropolitan University
Yeuseung Kim – Chung-Ang University
Karen Whitehill King – University of Georgia
Colleen P. Kirk – New York Institute of Technology
Deepak Kumar – LinkedIn
Kathryn LaTour – Cornell University
Yuping Liu-Thompkins – Old Dominion University
Omar Mahmoud – UNICEF
Marc Mazodier – Zayed University; Kedge Business School
Michael McCarthy – Miami University
Adam J. Mills – Loyola of New Orleans
Francisco Montoro–Rios – University of Granada
José–Domingo Mora – University of Massachusetts Dartmouth
Paulo Mora-Avila – University of Worcester
Caroline Moraes – Open University
William T. Moran – Longman–Moran Analytics, Inc.
Kathleen Mortimer – University of Northampton
Elissa Moses – Ipsos
Kate Newstead – Mondelez International
Greg Nyilasy – University of Melbourne
Shintaro Okazaki – King’s College London
Ernst C. Osinga – Singapore Management University
Katherine Page – Katherine Page Media Consulting
Brandon L. Paris – Advance Auto Parts
Kirk Plangger – King’s College London
Kathrynn Pounders – University of Texas at Austin
Gerard Prendergast – Hong Kong Baptist University
Melvin Prince – Southern Connecticut State University
Lew Pringle – Mind/Matter
Natalie Redford – Pepsi UK
Leonard Reid – University of Georgia
Sara Rosengren – Stockholm School of Economics
Herbert Rotfeld – Auburn University
Marla B. Royne – University of Memphis
Colleen Fahey Rush – Viacom Media Networks
Gilles Santini – Vintco
Angeline Close Scheinbaum – University of Texas at Austin
Donald E. Sexton – Columbia Business School
Abdel Shaltoni – Alfaisal University
Byron Sharp – Ehrenberg–Bass Institute, University of South Australia
Jaywant Singh – Kingston University London
J. Walker Smith – Kantar Futures
David Stewart – Loyola Marymount University, Los Angeles
Harlan E. Spotts – Western New England University
Stan Sthanunathan – Unilever
Horst Stipp – The ARF
Alice Sylvester – Sequent Partners (updated from FCB)
Isabelle Szmigin – Birmingham Business School
Leona Tam – Wollongong University
Charles R. Taylor – Villanova University
Duane Varan – MediaScience
Andrea Vocino – Deakin University
David Waller – University of Technology, Sydney
Sam Wight – Jacobs Douwe Egberts
Bradley Wilson – RMIT University
Russell Winer – New York University
Leslie Wood – Nielsen Catalina Solutions
Arch Woodside – Boston College
Qingjiang Yao – Lamar University
Lia Zarantonello – University of Roehampton
The Journal of Advertising Research would also like to thank its many ad hoc reviewers, whose valuable contributions have ensured the journal's continuing reputation for academic excellence. A full list of our ad hoc reviewers can be found here.