Advertising Research Foundation
Scott C. McDonald – President and Chief Executive Officer
Thomas M. Higgins – Chief Financial Officer
Marc Rappin – Chief Marketing Officer
Christopher Bacon – EVP, Global Research Quality & Innovation
Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness
Manuel Garcia–Garcia – SVP, Research & Innovation: Global & Ad Effectiveness
Michael Heitner – EVP, Member Needs & Value
Rachael Feigenbaum – SVP, Content Curator & Producer
Nanette Burns – Managing Editor
SENIOR ADVISORY BOARD
Henry Assael – New York University
Les Binet – adam&eveDDB
William Cook – e–Strategic Advantage
John Deighton – Harvard Business School
Gian Fulgoni – comScore
Leonard Lodish – The Wharton School
Scott C. McDonald – ARF
Jenni Romaniuk – Ehrenberg–Bass Institute, University of South Australia
Kate Sirkin – Starcom MediaVest Group
Jack Wakshlag – Ehrenberg–Bass Institute, North American Advisory Board
Douglas West – King’s College London
Yoram Wind – The Wharton School
Gerald Zaltman – Harvard Business School, Olson Zaltman Associates
EDITORIAL REVIEW BOARD
Avery Abernethy – Auburn University
Dean Adams – Merton Adams
Christopher Bacon – ARF
Anjali Bal – Babson College
Rajeev Batra – University of Michigan
Virginia Beal – Ehrenberg–Bass Institute, University of South Australia
Fred K. Beard – University of Oklahoma
Enrique P. Becerra – Texas State University
Steven Bellman – Ehrenberg–Bass Institute, University of South Australia
Artie Bulgrin – ESPN
Jennifer Lee Burton – University of Tampa
Peter Callius – Kantar Sifo
Colin Campbell – Kent State University
Les Carlson – University of Nebraska
Albert Caruana – University of Malta
Larry Chiagouris – Pace University
George Christodoulides – Birkbeck, University of London
Steve Coffey – The NPD Group, Inc.
Frank Cotignola – News America
C. Samuel Craig – New York University
Esmeralda Crespo-Almendros – University of Granada
Micael Dahlén – Stockholm School of Economics
Paul Donato – ARF
Stephen Drummond – Young and Rubicam
Jaafar El–Murad – University of Westminster
Bayram Zafer Erdogan – Anadolu University
Paul Farris – University of Virginia
Margaret Faulkner – Ehrenberg–Bass Institute, University of South Australia
Janet Gallent – NBC Universal
Bruce Goerlich – Consumer Orbit
Jeffrey Graham – Twitter
Mike Hess – Hess Consulting
Janet Hoek – University of Otago
Rama K. Jayanti – Cleveland State University
Jonathan Jensen – University of North Carolina at Chapel Hill
Rachel Kennedy – Ehrenberg–Bass Institute, University of South Australia
Alexandra J. Kenyon – Leeds Metropolitan University
Yeuseung Kim – Chung-Ang University
Karen King – University of Georgia
Scott Koslow – Macquarie University
Deepak Kumar – LinkedIn
Kathryn LaTour – Cornell University
Omar Mahmoud – UNICEF
Marc Mazodier – Zayed University; Kedge Business School
Michael McCarthy – Miami University
Altaf Merchant – University of Washington Tacoma
Adam J. Mills – Loyola of New Orleans
Francisco Montoro–Rios – University of Granada
José–Domingo Mora – University of Massachusetts Dartmouth
Caroline Moraes – Open University
William T. Moran – Longman–Moran Analytics, Inc.
Kathleen Mortimer – University of Northampton
Elissa Moses – Ipsos
Peter Neijens – University of Amsterdam
Kate Newstead – Mars, Inc.
Greg Nyilasy – University of Melbourne
Shintaro Okazaki – King’s College London
Katherine Page – Katherine Page Media Consulting
Brandon L. Paris – Advance Auto Parts
Leyland Pitt – Simon Fraser University
Kirk Plangger – King’s College London
Kathrynn Pounders – University of Texas at Austin
Gerard Prendergast – Hong Kong Baptist University
Lew Pringle – Mind/Matter
Natalie Redford – Pepsi UK
Leonard Reid – University of Georgia
Sara Rosengren – Stockholm School of Economics
Hebert Rotfeld – Auburn University
Marla Royne – University of Memphis
Colleen Fahey Rush – Viacom Media Networks
Gilles Santini – Vintco
M. Kim Saxton – Kelley School of Business, Indiana University
Angeline Close Scheinbaum – University of Texas at Austin
Donald E. Sexton – Columbia Business School
Abdel Shaltoni – Alfaisal University
Byron Sharp – Ehrenberg–Bass Institute, University of South Australia
J. Walker Smith – Kantar Futures
David Stewart – Loyola Marymount University, Los Angeles
Harlan Spotts – Western New England University
Stan Sthanunathan – Unilever
Horst Stipp – The ARF
Alice Sylvester – Sequent Partners (updated from FCB)
Isabelle Szmigin – Birmingham Business School
Leona Tam – Wollongong University
Charles R. Taylor – Villanova University
Duane Varan – MediaScience
Andrea Vocino – Deakin University
David Waller – University of Technology, Sydney
Sam Wight – Jacobs Douwe Egberts
Bradley Wilson – RMIT University
Russell Winer – New York University
Leslie Wood – Nielsen Catalina Solutions
Arch Woodside – Boston College
Qingjiang Yao – Lamar University
Lia Zarantonello – University of Roehampton