Click on the PDF link for the complete article.
ABSTRACT
Julian Stubbs is founder and CEO of UP There, Everywhere, a global cloud-based consultancy group, which employs more than 150 people in 19 cities around the world. He is the author of Wish You Were Here (Create Space, 2012) which explores the branding of places and destinations, and E-Ployment. The Third Way to Live and Work in the Cloud (Create Space, 2014). UP There, Everywhere's list of clients includes the city of Stockholm, for which Stubbs created the brand positioning and tag line, “Stockholm, The Capital of Scandinavia.”
In this Speaker's Box, Stubbs argues that cloud-based agencies will become more common and that their operational tools—untraditional as they might be—offer many opportunities for marketers and research.
- © Copyright 2014 The ARF. All rights reserved.
ARF MEMBERS
If you are a member of the Advertising Research Foundation, you can access the content by logging in here
Log In
Pay Per Article - You may access this article (from the computer you are currently using) for 30 days for US$20.00
Regain Access - You can regain access to a recent Pay per Article purchase if your access period has not yet expired.