Index by author
01 June 2014; volume 54, issue 2
C
Cook, William A.
- You have accessIs Mobile a Reliable Platform For Survey Taking?William A. CookJournal of Advertising Research Jun 2014, 54 (2) 141-148; DOI: 10.2501/JAR-54-2-141-148
E
Edelman, Benjamin
- You have accessPitfalls and Fraud In Online Advertising MetricsBenjamin EdelmanJournal of Advertising Research Jun 2014, 54 (2) 127-132; DOI: 10.2501/JAR-54-2-127-132
Ewing, Michael T.
- You have accessHow Contagious Is Your Viral Marketing Campaign?Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. NewtonJournal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
F
Farris, Paul W.
- You have accessHow Corporate Cultures Drive Advertising and Promotion BudgetsDouglas West, John B. Ford, Paul W. FarrisJournal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162
Ford, John B.
- You have accessHow Corporate Cultures Drive Advertising and Promotion BudgetsDouglas West, John B. Ford, Paul W. FarrisJournal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162
Fulgoni, Gian
- You have accessUses and Misuses of Online-Survey Panels in Digital ResearchGian FulgoniJournal of Advertising Research Jun 2014, 54 (2) 133-137; DOI: 10.2501/JAR-54-2-133-137
H
Hang, Haiming
- You have accessBrand-Placement Effectiveness And Competitive Interference In Entertainment MediaHaiming HangJournal of Advertising Research Jun 2014, 54 (2) 192-199; DOI: 10.2501/JAR-54-2-192-199
Henard, David H.
- You have accessAll You Need is Love?David H. Henard, Christian L. RossettiJournal of Advertising Research Jun 2014, 54 (2) 178-191; DOI: 10.2501/JAR-54-2-178-191
K
Kim, Yeuseung
- You have accessWhat Makes People “Like” Comedic-Violence Advertisements?Yeuseung Kim, Hye Jin YoonJournal of Advertising Research Jun 2014, 54 (2) 217-232; DOI: 10.2501/JAR-54-2-217-232
M
Mather, Dineli R.
- You have accessHow Contagious Is Your Viral Marketing Campaign?Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. NewtonJournal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
McCarthy, Michael
- You have accessStanding Out from the CrowdMichael McCarthy, Gillian OakenfullJournal of Advertising Research Jun 2014, 54 (2) 163-177; DOI: 10.2501/JAR-54-2-163-177
Michel, Géraldine
- You have accessWhen Do Advertising Parodies Hurt?Ouidade Sabri, Géraldine MichelJournal of Advertising Research Jun 2014, 54 (2) 233-247; DOI: 10.2501/JAR-54-2-233-247
Moran, Gillian
- You have accessConsumer Moments of Truth In the Digital ContextGillian Moran, Laurent Muzellec, Eoghan NolanJournal of Advertising Research Jun 2014, 54 (2) 200-204; DOI: 10.2501/JAR-54-2-200-204
Muzellec, Laurent
- You have accessConsumer Moments of Truth In the Digital ContextGillian Moran, Laurent Muzellec, Eoghan NolanJournal of Advertising Research Jun 2014, 54 (2) 200-204; DOI: 10.2501/JAR-54-2-200-204
N
Newton, Joshua D.
- You have accessHow Contagious Is Your Viral Marketing Campaign?Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. NewtonJournal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
Nolan, Eoghan
- You have accessConsumer Moments of Truth In the Digital ContextGillian Moran, Laurent Muzellec, Eoghan NolanJournal of Advertising Research Jun 2014, 54 (2) 200-204; DOI: 10.2501/JAR-54-2-200-204
O
Oakenfull, Gillian
- You have accessStanding Out from the CrowdMichael McCarthy, Gillian OakenfullJournal of Advertising Research Jun 2014, 54 (2) 163-177; DOI: 10.2501/JAR-54-2-163-177
P
Precourt, Geoffrey
- You have accessWhat Do We Know About Peer-to-Peer Marketing?Geoffrey PrecourtJournal of Advertising Research Jun 2014, 54 (2) 124-125; DOI: 10.2501/JAR-54-2-124-125
R
Rossetti, Christian L.
- You have accessAll You Need is Love?David H. Henard, Christian L. RossettiJournal of Advertising Research Jun 2014, 54 (2) 178-191; DOI: 10.2501/JAR-54-2-178-191
S
Sabri, Ouidade
- You have accessWhen Do Advertising Parodies Hurt?Ouidade Sabri, Géraldine MichelJournal of Advertising Research Jun 2014, 54 (2) 233-247; DOI: 10.2501/JAR-54-2-233-247
Stewart, David B.
- You have accessHow Contagious Is Your Viral Marketing Campaign?Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. NewtonJournal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
Stubbs, Julian
- You have accessHead in the Clouds?Julian StubbsJournal of Advertising Research Jun 2014, 54 (2) 138-140; DOI: 10.2501/JAR-54-2-138-140
W
West, Douglas
- You have accessHow Corporate Cultures Drive Advertising and Promotion BudgetsDouglas West, John B. Ford, Paul W. FarrisJournal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162
Y
Yoon, Hye Jin
- You have accessWhat Makes People “Like” Comedic-Violence Advertisements?Yeuseung Kim, Hye Jin YoonJournal of Advertising Research Jun 2014, 54 (2) 217-232; DOI: 10.2501/JAR-54-2-217-232