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Table of Contents

01 June 2014; volume 54, issue 2

Letter from the CEO

  • You have accessRestricted access
    Building a Global Presence
    Journal of Advertising Research Jun 2014, 54 (2) i; DOI: 10.2501/JAR-54-2-00i-00i

Editor's Letter

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    What Do We Know About Peer-to-Peer Marketing?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2014, 54 (2) 124-125; DOI: 10.2501/JAR-54-2-124-125

Lessons

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    Pitfalls and Fraud In Online Advertising MetricsWhat Makes Advertisers Vulnerable to Cheaters, And How They Can Protect Themselves
    Benjamin Edelman
    Journal of Advertising Research Jun 2014, 54 (2) 127-132; DOI: 10.2501/JAR-54-2-127-132

Numbers, Please

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    Uses and Misuses of Online-Survey Panels in Digital ResearchDigging Past the Surface
    Gian Fulgoni
    Journal of Advertising Research Jun 2014, 54 (2) 133-137; DOI: 10.2501/JAR-54-2-133-137

Speaker's Box

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    Head in the Clouds?Beyond Employment in the Creative Services Industry
    Julian Stubbs
    Journal of Advertising Research Jun 2014, 54 (2) 138-140; DOI: 10.2501/JAR-54-2-138-140

Research Quality

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    Is Mobile a Reliable Platform For Survey Taking?Defining Quality in Online Surveys From Mobile Respondents
    William A. Cook
    Journal of Advertising Research Jun 2014, 54 (2) 141-148; DOI: 10.2501/JAR-54-2-141-148

Articles

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    How Corporate Cultures Drive Advertising and Promotion BudgetsBest Practices Combine Heuristics and Algorithmic Tools
    Douglas West, John B. Ford, Paul W. Farris
    Journal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162
  • You have accessRestricted access
    Standing Out from the CrowdThe Caucus Methodology for Eliciting Brand Associations Across Competitors
    Michael McCarthy, Gillian Oakenfull
    Journal of Advertising Research Jun 2014, 54 (2) 163-177; DOI: 10.2501/JAR-54-2-163-177
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    All You Need is Love?Communication Insights From Pop Music's Number-One Hits
    David H. Henard, Christian L. Rossetti
    Journal of Advertising Research Jun 2014, 54 (2) 178-191; DOI: 10.2501/JAR-54-2-178-191
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    Brand-Placement Effectiveness And Competitive Interference In Entertainment MediaBrand Recall and Choice In Kids' Video-Game Advertisements
    Haiming Hang
    Journal of Advertising Research Jun 2014, 54 (2) 192-199; DOI: 10.2501/JAR-54-2-192-199

What We Know About Peer-to-Peer Marketing

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    Consumer Moments of Truth In the Digital ContextHow “Search” and “E-Word of Mouth” Can Fuel Consumer Decision Making
    Gillian Moran, Laurent Muzellec, Eoghan Nolan
    Journal of Advertising Research Jun 2014, 54 (2) 200-204; DOI: 10.2501/JAR-54-2-200-204
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    How Contagious Is Your Viral Marketing Campaign?A Mathematical Model for Assessing Campaign Performance
    Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. Newton
    Journal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
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    What Makes People “Like” Comedic-Violence Advertisements?A Model for Predicting Attitude and Sharing Intention
    Yeuseung Kim, Hye Jin Yoon
    Journal of Advertising Research Jun 2014, 54 (2) 217-232; DOI: 10.2501/JAR-54-2-217-232
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    When Do Advertising Parodies Hurt?The Power of Humor and Credibility In Viral Spoof Advertisements
    Ouidade Sabri, Géraldine Michel
    Journal of Advertising Research Jun 2014, 54 (2) 233-247; DOI: 10.2501/JAR-54-2-233-247
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Journal of Advertising Research: 54 (2)
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