RT Journal Article
SR Electronic
T1 Head in the Clouds?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 138
OP 140
DO 10.2501/JAR-54-2-138-140
VO 54
IS 2
A1 Julian Stubbs
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/2/138.abstract
AB Julian Stubbs is founder and CEO of UP There, Everywhere, a global cloud-based consultancy group, which employs more than 150 people in 19 cities around the world. He is the author of Wish You Were Here (Create Space, 2012) which explores the branding of places and destinations, and E-Ployment. The Third Way to Live and Work in the Cloud (Create Space, 2014). UP There, Everywhere's list of clients includes the city of Stockholm, for which Stubbs created the brand positioning and tag line, “Stockholm, The Capital of Scandinavia.”In this Speaker's Box, Stubbs argues that cloud-based agencies will become more common and that their operational tools—untraditional as they might be—offer many opportunities for marketers and research.