Index by author
01 December 2020; volume 60, issue 4
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BELLMAN, STEVEN
- You have accessA New Benchmark for Mechanical Avoidance of Radio AdvertisingAARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWERJournal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
BERGER, JONAH
- You have accessWhy Do Some Advertisements Get Shared More than Others?DANIEL McDUFF, JONAH BERGERJournal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
BROWN, TERRENCE
- You have accessA 60-Year Bibliographic Review Of the Journal of Advertising ResearchTERRENCE BROWN, ANDREW PARK, LEYLAND PITTJournal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
BRUWER, JOHAN
- You have accessA New Benchmark for Mechanical Avoidance of Radio AdvertisingAARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWERJournal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
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COHEN, JUSTIN
- You have accessA New Benchmark for Mechanical Avoidance of Radio AdvertisingAARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWERJournal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
CRANG, DOUGLAS
- You have accessEffectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewFRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWARTJournal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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DAHLEN, MICAEL
- You have accessAdvertising “On the Go”: Are Consumers In Motion More Influenced by Ads?MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGEJournal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
DU, REX YUXING
- You have accessClick-Through Behavior across Devices In Paid Search AdvertisingCHONGYU LU, REX YUXING DUJournal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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FAULKNER, MARGARET
- You have accessA New Benchmark for Mechanical Avoidance of Radio AdvertisingAARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWERJournal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
FINDLEY, FRANK
- You have accessEffectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewFRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWARTJournal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
FORD, JOHN B.
- You have accessNew Insights in Advertising StrategyJOHN B. FORDJournal of Advertising Research Dec 2020, 60 (4) 351-352; DOI: 10.2501/JAR-2020-026
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JOHNSON, KELLY
- You have accessEffectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewFRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWARTJournal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
K
KARSBERG, JOHN
- You have accessAdvertising “On the Go”: Are Consumers In Motion More Influenced by Ads?MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGEJournal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
KIM, EUNJIN (ANNA)
- You have accessThe Role of Empathy and Efficacy In Public Service AnnouncementsEUNJIN (ANNA) KIM, SIDHARTH MURALIDHARANJournal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039
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LANGE, FREDRIK
- You have accessAdvertising “On the Go”: Are Consumers In Motion More Influenced by Ads?MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGEJournal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
LU, CHONGYU
- You have accessClick-Through Behavior across Devices In Paid Search AdvertisingCHONGYU LU, REX YUXING DUJournal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
M
McDUFF, DANIEL
- You have accessWhy Do Some Advertisements Get Shared More than Others?DANIEL McDUFF, JONAH BERGERJournal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
MICHELON, AARON
- You have accessA New Benchmark for Mechanical Avoidance of Radio AdvertisingAARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWERJournal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
MORI, KEIYA
- You have accessDoes Athletes’ Performance Influence A Sponsor’s Stock-Market Value?KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDAJournal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
MORINO, TATSUAKI
- You have accessDoes Athletes’ Performance Influence A Sponsor’s Stock-Market Value?KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDAJournal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
MURALIDHARAN, SIDHARTH
- You have accessThe Role of Empathy and Efficacy In Public Service AnnouncementsEUNJIN (ANNA) KIM, SIDHARTH MURALIDHARANJournal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039
P
PARK, ANDREW
- You have accessA 60-Year Bibliographic Review Of the Journal of Advertising ResearchTERRENCE BROWN, ANDREW PARK, LEYLAND PITTJournal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
PARK, BYUNGHO
- You have accessAdvertising on Mobile Apps Versus the Mobile WebSUNGJUN (STEVEN) PARK, BYUNGHO PARKJournal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
PARK, SUNGJUN (STEVEN)
- You have accessAdvertising on Mobile Apps Versus the Mobile WebSUNGJUN (STEVEN) PARK, BYUNGHO PARKJournal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
PITT, LEYLAND
- You have accessA 60-Year Bibliographic Review Of the Journal of Advertising ResearchTERRENCE BROWN, ANDREW PARK, LEYLAND PITTJournal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
S
SAGFOSSEN, SOFIE
- You have accessAdvertising “On the Go”: Are Consumers In Motion More Influenced by Ads?MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGEJournal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
STEWART, DAVID W.
- You have accessEffectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewFRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWARTJournal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
T
TAKEDA, FUMIKO
- You have accessDoes Athletes’ Performance Influence A Sponsor’s Stock-Market Value?KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDAJournal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
TEICHERT, THORSTEN
- You have accessConsumer Reactions to Animal And Human Models in Print AdsROHIT H. TRIVEDI, THORSTEN TEICHERTJournal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
THORBJØRNSEN, HELGE
- You have accessAdvertising “On the Go”: Are Consumers In Motion More Influenced by Ads?MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGEJournal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
TRIVEDI, ROHIT H.
- You have accessConsumer Reactions to Animal And Human Models in Print AdsROHIT H. TRIVEDI, THORSTEN TEICHERTJournal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002