Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Index by author

01 December 2020; volume 60, issue 4

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

B

  1. BELLMAN, STEVEN

    1. You have access
      A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
  2. BERGER, JONAH

    1. You have access
      Why Do Some Advertisements Get Shared More than Others?
      DANIEL McDUFF, JONAH BERGER
      Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
  3. BROWN, TERRENCE

    1. You have access
      A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
  4. BRUWER, JOHAN

    1. You have access
      A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

C

  1. COHEN, JUSTIN

    1. You have access
      A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
  2. CRANG, DOUGLAS

    1. You have access
      Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

D

  1. DAHLEN, MICAEL

    1. You have access
      Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
  2. DU, REX YUXING

    1. You have access
      Click-Through Behavior across Devices In Paid Search Advertising
      CHONGYU LU, REX YUXING DU
      Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004

F

  1. FAULKNER, MARGARET

    1. You have access
      A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
  2. FINDLEY, FRANK

    1. You have access
      Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
  3. FORD, JOHN B.

    1. You have access
      New Insights in Advertising Strategy
      JOHN B. FORD
      Journal of Advertising Research Dec 2020, 60 (4) 351-352; DOI: 10.2501/JAR-2020-026

J

  1. JOHNSON, KELLY

    1. You have access
      Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

K

  1. KARSBERG, JOHN

    1. You have access
      Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
  2. KIM, EUNJIN (ANNA)

    1. You have access
      The Role of Empathy and Efficacy In Public Service Announcements
      EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN
      Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039

L

  1. LANGE, FREDRIK

    1. You have access
      Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
  2. LU, CHONGYU

    1. You have access
      Click-Through Behavior across Devices In Paid Search Advertising
      CHONGYU LU, REX YUXING DU
      Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004

M

  1. McDUFF, DANIEL

    1. You have access
      Why Do Some Advertisements Get Shared More than Others?
      DANIEL McDUFF, JONAH BERGER
      Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
  2. MICHELON, AARON

    1. You have access
      A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
  3. MORI, KEIYA

    1. You have access
      Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
  4. MORINO, TATSUAKI

    1. You have access
      Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
  5. MURALIDHARAN, SIDHARTH

    1. You have access
      The Role of Empathy and Efficacy In Public Service Announcements
      EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN
      Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039

P

  1. PARK, ANDREW

    1. You have access
      A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
  2. PARK, BYUNGHO

    1. You have access
      Advertising on Mobile Apps Versus the Mobile Web
      SUNGJUN (STEVEN) PARK, BYUNGHO PARK
      Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
  3. PARK, SUNGJUN (STEVEN)

    1. You have access
      Advertising on Mobile Apps Versus the Mobile Web
      SUNGJUN (STEVEN) PARK, BYUNGHO PARK
      Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
  4. PITT, LEYLAND

    1. You have access
      A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

S

  1. SAGFOSSEN, SOFIE

    1. You have access
      Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
  2. STEWART, DAVID W.

    1. You have access
      Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

T

  1. TAKEDA, FUMIKO

    1. You have access
      Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
  2. TEICHERT, THORSTEN

    1. You have access
      Consumer Reactions to Animal And Human Models in Print Ads
      ROHIT H. TRIVEDI, THORSTEN TEICHERT
      Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
  3. THORBJØRNSEN, HELGE

    1. You have access
      Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
  4. TRIVEDI, ROHIT H.

    1. You have access
      Consumer Reactions to Animal And Human Models in Print Ads
      ROHIT H. TRIVEDI, THORSTEN TEICHERT
      Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 60 (4)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor’s Desk
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Social-Media Marketing?
More...

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use