Index by author

01 December 2020; volume 60, issue 4

B

  1. BELLMAN, STEVEN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  2. BERGER, JONAH

    1. Why Do Some Advertisements Get Shared More than Others?
      DANIEL McDUFF, JONAH BERGER
      Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027

  3. BROWN, TERRENCE

    1. A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

  4. BRUWER, JOHAN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

C

  1. COHEN, JUSTIN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  2. CRANG, DOUGLAS

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

D

  1. DAHLEN, MICAEL

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  2. DU, REX YUXING

    1. Click-Through Behavior across Devices In Paid Search Advertising
      CHONGYU LU, REX YUXING DU
      Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004

F

  1. FAULKNER, MARGARET

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  2. FINDLEY, FRANK

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

  3. FORD, JOHN B.

    1. New Insights in Advertising Strategy
      JOHN B. FORD
      Journal of Advertising Research Dec 2020, 60 (4) 351-352; DOI: 10.2501/JAR-2020-026

J

  1. JOHNSON, KELLY

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

K

  1. KARSBERG, JOHN

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  2. KIM, EUNJIN (ANNA)

    1. The Role of Empathy and Efficacy In Public Service Announcements
      EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN
      Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039

L

  1. LANGE, FREDRIK

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  2. LU, CHONGYU

    1. Click-Through Behavior across Devices In Paid Search Advertising
      CHONGYU LU, REX YUXING DU
      Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004

M

  1. McDUFF, DANIEL

    1. Why Do Some Advertisements Get Shared More than Others?
      DANIEL McDUFF, JONAH BERGER
      Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027

  2. MICHELON, AARON

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  3. MORI, KEIYA

    1. Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001

  4. MORINO, TATSUAKI

    1. Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001

  5. MURALIDHARAN, SIDHARTH

    1. The Role of Empathy and Efficacy In Public Service Announcements
      EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN
      Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039

P

  1. PARK, ANDREW

    1. A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

  2. PARK, BYUNGHO

    1. Advertising on Mobile Apps Versus the Mobile Web
      SUNGJUN (STEVEN) PARK, BYUNGHO PARK
      Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044

  3. PARK, SUNGJUN (STEVEN)

    1. Advertising on Mobile Apps Versus the Mobile Web
      SUNGJUN (STEVEN) PARK, BYUNGHO PARK
      Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044

  4. PITT, LEYLAND

    1. A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

S

  1. SAGFOSSEN, SOFIE

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  2. STEWART, DAVID W.

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

T

  1. TAKEDA, FUMIKO

    1. Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?
      KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
      Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001

  2. TEICHERT, THORSTEN

    1. Consumer Reactions to Animal And Human Models in Print Ads
      ROHIT H. TRIVEDI, THORSTEN TEICHERT
      Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002

  3. THORBJØRNSEN, HELGE

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  4. TRIVEDI, ROHIT H.

    1. Consumer Reactions to Animal And Human Models in Print Ads
      ROHIT H. TRIVEDI, THORSTEN TEICHERT
      Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
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