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Table of Contents

01 December 2020; volume 60, issue 4

Editor’s Desk

  • You have accessRestricted access
    New Insights in Advertising Strategy
    JOHN B. FORD
    Journal of Advertising Research Dec 2020, 60 (4) 351-352; DOI: 10.2501/JAR-2020-026

Articles

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    A 60-Year Bibliographic Review Of the Journal of Advertising ResearchPerspectives on Trends in Authorship, Influences, and Research Impact
    TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
    Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028
    • Bibliographic Maps Supplement
    • Bibliographic Maps Supplement
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    Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewWhy the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP
    FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
    Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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    Why Do Some Advertisements Get Shared More than Others?Quantifying Facial Expressions To Gain New Insights
    DANIEL McDUFF, JONAH BERGER
    Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
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    Advertising on Mobile Apps Versus the Mobile WebWhich Delivers Better Advertisement Recognition and Willingness to Buy?
    SUNGJUN (STEVEN) PARK, BYUNGHO PARK
    Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
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    Click-Through Behavior across Devices In Paid Search AdvertisingWhy Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change
    CHONGYU LU, REX YUXING DU
    Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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    A New Benchmark for Mechanical Avoidance of Radio AdvertisingWhy Radio Advertising Is a Sound Investment
    AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
    Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
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    Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns
    MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
    Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
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    Consumer Reactions to Animal And Human Models in Print AdsHow Animals and People in Ads Influence the Purchase-Decision Journey
    ROHIT H. TRIVEDI, THORSTEN TEICHERT
    Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
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    Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments
    KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA
    Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
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    The Role of Empathy and Efficacy In Public Service AnnouncementsUsing Narratives to Induce Bystander Intervention in Domestic Violence
    EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN
    Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039
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Journal of Advertising Research: 60 (4)
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