Table of Contents

Articles

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  A 60-Year Bibliographic Review Of the Journal of Advertising ResearchPerspectives on Trends in Authorship, Influences, and Research Impact

  TERRENCE BROWN, ANDREW PARK, LEYLAND PITT

  Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

  • Bibliographic Maps Supplement
  • Bibliographic Maps Supplement
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  Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical ReviewWhy the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP

  FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART

  Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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  Why Do Some Advertisements Get Shared More than Others?Quantifying Facial Expressions To Gain New Insights

  DANIEL McDUFF, JONAH BERGER

  Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
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  Advertising on Mobile Apps Versus the Mobile WebWhich Delivers Better Advertisement Recognition and Willingness to Buy?

  SUNGJUN (STEVEN) PARK, BYUNGHO PARK

  Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
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  Click-Through Behavior across Devices In Paid Search AdvertisingWhy Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change

  CHONGYU LU, REX YUXING DU

  Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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  A New Benchmark for Mechanical Avoidance of Radio AdvertisingWhy Radio Advertising Is a Sound Investment

  AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER

  Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
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  Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns

  MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE

  Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
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  Consumer Reactions to Animal And Human Models in Print AdsHow Animals and People in Ads Influence the Purchase-Decision Journey

  ROHIT H. TRIVEDI, THORSTEN TEICHERT

  Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
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  Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value?Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments

  KEIYA MORI, TATSUAKI MORINO, FUMIKO TAKEDA

  Journal of Advertising Research Dec 2020, 60 (4) 439-451; DOI: 10.2501/JAR-2020-001
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  The Role of Empathy and Efficacy In Public Service AnnouncementsUsing Narratives to Induce Bystander Intervention in Domestic Violence

  EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN

  Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039