Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 September 2020; volume 60, issue 3

Editor's Desk

  • You have accessRestricted access
    60 Robust Years Of Advertising Research, and Counting
    John B. Ford
    Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020

Articles

  • You have accessRestricted access
    The Myth of Targeting Small, But Loyal Niche AudiencesDouble-Jeopardy Effects In Digital-Media Consumption
    Harsh Taneja
    Journal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037
  • You have accessRestricted access
    Why Do People Choose To Multitask with Media?The Dimensions of Polychronicity as Drivers Of Multiple Media Use—A User Typology
    Helen R. Robinson, Stavros P. Kalafatis
    Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
  • You have accessRestricted access
    How Do Generational Differences Drive Response to Social-Issue Ads?The Effect of Value Orientations Across Generations in the U.S.
    Yoon-Joo Lee, Eric Haley
    Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013
  • You have accessRestricted access
    Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious AttitudesUnderstanding the Context Within Green Media
    Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
    Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014
  • You have accessRestricted access
    The Relationship between Competitive Pricing and Direct-to-Consumer AdvertisingHow to Manage DTC Advertising of Rx Drugs In an Integrated Marketing Mix Strategy
    Abhik Roy, Mary E. Schramm
    Journal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025
  • You have accessRestricted access
    Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising ProfessionalsDoes It Matter Whom You Ask?
    Erik Modig, Micael Dahlen
    Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009
  • You have accessRestricted access
    Do Your Ads Talk Too Fast To Your Audio Audience?How Speech Rates of Audio Commercials Influence Cognitive and Physiological Outcomes
    Emma Rodero
    Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 60 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor's Desk
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Social-Media Marketing?
More...

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use