Index by author
01 March 2021; volume 61, issue 1
Albano, Benjamin
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
Andreini, Daniela
- You have accessHow a CEO’s Personality, Performance, and Leadership Predict Advertising CredibilityDaniela Andreini, Marc Fetscherin, Lia ZarantonelloJournal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
Ang, Lawrence
- You have accessHow Does Consumer Insight Support The Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, Alexander TeviJournal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
Anglada-tort, Manuel
- You have accessThe Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefenJournal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
Assael, Henry
- You have accessAccounting for Causality When Measuring Sales Lift from Television AdvertisingHenry Assael, Masakazu Ishihara, Baek Jung KimJournal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
Chang, Chun-Tuan
- You have accessHow Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting TsaiJournal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
Cheong, Hyuk Jun
- You have accessUpdating the Foote, Cone & Belding GridHyuk Jun Cheong, Yunjae CheongJournal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
Cheong, Yunjae
- You have accessUpdating the Foote, Cone & Belding GridHyuk Jun Cheong, Yunjae CheongJournal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
Chu, Xing-Yu (Marcos)
- You have accessHow Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting TsaiJournal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
Cobbs, Joe B.
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018