Index by author
01 December 2014; volume 54, issue 4
B
Bates, Kenneth
- You have accessThe Role of the Accent in Radio Advertisements to Ethnic AudiencesAarti S. Ivanič, Kenneth Bates, T. SomasundaramJournal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419
Berger, Paul D.
- You have accessConcave or S-Shaped Sales Response to Advertising: Does It Really Matter?Paul D. Berger, Bruce D. WeinbergJournal of Advertising Research Dec 2014, 54 (4) 388-392; DOI: 10.2501/JAR-54-4-388-392
Brigham, Nancy
- You have accessThe Impact of Survey Routers On Sampling and SurveysNancy Brigham, Michael Fallig, Chuck MillerJournal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388
C
Carter, Robert E.
- You have accessWill I Hit My Year-End Numbers? A Brand-Performance Forecasting ModelRobert E. CarterJournal of Advertising Research Dec 2014, 54 (4) 398-406; DOI: 10.2501/JAR-54-4-398-406
Cobbs, Joe B.
- You have accessPredicting Return on Investment In Sport SponsorshipJonathan A. Jensen, Joe B. CobbsJournal of Advertising Research Dec 2014, 54 (4) 435-447; DOI: 10.2501/JAR-54-4-435-447
D
Dickinson-Delaporte, Sonia
- You have accessAgency-Generated Research of Consumer-Generated ContentSonia Dickinson-Delaporte, Gayle KerrJournal of Advertising Research Dec 2014, 54 (4) 469-478; DOI: 10.2501/JAR-54-4-469-478
F
Fallig, Michael
- You have accessThe Impact of Survey Routers On Sampling and SurveysNancy Brigham, Michael Fallig, Chuck MillerJournal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388
Fulgoni, Gian M.
- You have access“Omni-Channel” Retail Insights and The Consumer's Path-to-PurchaseGian M. FulgoniJournal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380
I
Ivanič, Aarti S.
- You have accessThe Role of the Accent in Radio Advertisements to Ethnic AudiencesAarti S. Ivanič, Kenneth Bates, T. SomasundaramJournal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419
J
Jedidi, Kamel
- You have accessHow to Advertise and Build Brand Knowledge GloballyLia Zarantonello, Bernd H. Schmitt, Kamel JedidiJournal of Advertising Research Dec 2014, 54 (4) 420-434; DOI: 10.2501/JAR-54-4-420-434
Jensen, Jonathan A.
- You have accessPredicting Return on Investment In Sport SponsorshipJonathan A. Jensen, Joe B. CobbsJournal of Advertising Research Dec 2014, 54 (4) 435-447; DOI: 10.2501/JAR-54-4-435-447
K
Kerr, Gayle
- You have accessAgency-Generated Research of Consumer-Generated ContentSonia Dickinson-Delaporte, Gayle KerrJournal of Advertising Research Dec 2014, 54 (4) 469-478; DOI: 10.2501/JAR-54-4-469-478
M
Midha, Anjali
- You have accessThe Value of Earned Audiences: How Social Interactions Amplify TV ImpactJudit Nagy, Anjali MidhaJournal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
Miller, Chuck
- You have accessThe Impact of Survey Routers On Sampling and SurveysNancy Brigham, Michael Fallig, Chuck MillerJournal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388
N
Nagy, Judit
- You have accessThe Value of Earned Audiences: How Social Interactions Amplify TV ImpactJudit Nagy, Anjali MidhaJournal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
P
Page, Adam
- You have accessA Model for Predicting Advertising Quality As a Key to Driving Sales GrowthCharles Young, Adam PageJournal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
Patnaik, Sandeep
- You have accessHow Digital Conversations Reinforce Super Bowl AdvertisingHarlan E. Spotts, Scott C. Purvis, Sandeep PatnaikJournal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
Precourt, Geoffrey
- You have accessHow Does Earned Media Work in Advertising?Geoffrey PrecourtJournal of Advertising Research Dec 2014, 54 (4) 370-371; DOI: 10.2501/JAR-54-4-370-371
Purvis, Scott C.
- You have accessHow Digital Conversations Reinforce Super Bowl AdvertisingHarlan E. Spotts, Scott C. Purvis, Sandeep PatnaikJournal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
S
Schmitt, Bernd H.
- You have accessHow to Advertise and Build Brand Knowledge GloballyLia Zarantonello, Bernd H. Schmitt, Kamel JedidiJournal of Advertising Research Dec 2014, 54 (4) 420-434; DOI: 10.2501/JAR-54-4-420-434
Somasundaram, T.
- You have accessThe Role of the Accent in Radio Advertisements to Ethnic AudiencesAarti S. Ivanič, Kenneth Bates, T. SomasundaramJournal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419
Spotts, Harlan E.
- You have accessHow Digital Conversations Reinforce Super Bowl AdvertisingHarlan E. Spotts, Scott C. Purvis, Sandeep PatnaikJournal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
W
Weinberg, Bruce D.
- You have accessConcave or S-Shaped Sales Response to Advertising: Does It Really Matter?Paul D. Berger, Bruce D. WeinbergJournal of Advertising Research Dec 2014, 54 (4) 388-392; DOI: 10.2501/JAR-54-4-388-392
Y
Young, Charles
- You have accessA Model for Predicting Advertising Quality As a Key to Driving Sales GrowthCharles Young, Adam PageJournal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
Z
Zaltman, Gerald
- You have accessAre You Mistaking Facts for Insights?Gerald ZaltmanJournal of Advertising Research Dec 2014, 54 (4) 373-376; DOI: 10.2501/JAR-54-4-373-376
Zarantonello, Lia
- You have accessHow to Advertise and Build Brand Knowledge GloballyLia Zarantonello, Bernd H. Schmitt, Kamel JedidiJournal of Advertising Research Dec 2014, 54 (4) 420-434; DOI: 10.2501/JAR-54-4-420-434