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Table of Contents

01 December 2014; volume 54, issue 4

Letter from the CEO

  • You have accessRestricted access
    Galvanizing Growth
    Journal of Advertising Research Dec 2014, 54 (4) i; DOI: 10.2501/JAR-54-4-00i-00i

Editor's Letter

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    How Does Earned Media Work in Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Dec 2014, 54 (4) 370-371; DOI: 10.2501/JAR-54-4-370-371

Speaker's Box

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    Are You Mistaking Facts for Insights?Lighting up Advertising's Dark Continent of Imagination
    Gerald Zaltman
    Journal of Advertising Research Dec 2014, 54 (4) 373-376; DOI: 10.2501/JAR-54-4-373-376

Numbers, Please

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    “Omni-Channel” Retail Insights and The Consumer's Path-to-PurchaseHow Digital Has Transformed the Way People Make Purchasing Decisions
    Gian M. Fulgoni
    Journal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380

Research Quality

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    The Impact of Survey Routers On Sampling and SurveysUnraveling the Mysteries of Survey-Router Design and Deployment
    Nancy Brigham, Michael Fallig, Chuck Miller
    Journal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388

Articles

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    Concave or S-Shaped Sales Response to Advertising: Does It Really Matter?A Mathematical Model Modifies Conventional Wisdom about Ad Budgeting
    Paul D. Berger, Bruce D. Weinberg
    Journal of Advertising Research Dec 2014, 54 (4) 388-392; DOI: 10.2501/JAR-54-4-388-392
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    A Model for Predicting Advertising Quality As a Key to Driving Sales GrowthHow Television Advertising Quality Affected McDonald's Sales Growth Over Six Years
    Charles Young, Adam Page
    Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
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    Will I Hit My Year-End Numbers? A Brand-Performance Forecasting ModelThe Case for Benchmarking Sales and Advertising Spending
    Robert E. Carter
    Journal of Advertising Research Dec 2014, 54 (4) 398-406; DOI: 10.2501/JAR-54-4-398-406
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    The Role of the Accent in Radio Advertisements to Ethnic AudiencesDoes Emphasizing Ethnic Stereotypes Affect Spokesperson Credibility and Purchase Intention?
    Aarti S. Ivanič, Kenneth Bates, T. Somasundaram
    Journal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419
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    How to Advertise and Build Brand Knowledge GloballyComparing Television Advertising Appeals Across Developed and Emerging Economies
    Lia Zarantonello, Bernd H. Schmitt, Kamel Jedidi
    Journal of Advertising Research Dec 2014, 54 (4) 420-434; DOI: 10.2501/JAR-54-4-420-434
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    Predicting Return on Investment In Sport SponsorshipModeling Brand Exposure, Price, and ROI In Formula One Automotive Competition
    Jonathan A. Jensen, Joe B. Cobbs
    Journal of Advertising Research Dec 2014, 54 (4) 435-447; DOI: 10.2501/JAR-54-4-435-447

How Earned Media Works in Advertising

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    The Value of Earned Audiences: How Social Interactions Amplify TV ImpactWhat Programmers and Advertisers Can Gain from Earned Social Impressions
    Judit Nagy, Anjali Midha
    Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
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    How Digital Conversations Reinforce Super Bowl AdvertisingThe Power of Earned Media Drives Television Engagement
    Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik
    Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
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    Agency-Generated Research of Consumer-Generated ContentThe Risks, Best Practices, and Ethics
    Sonia Dickinson-Delaporte, Gayle Kerr
    Journal of Advertising Research Dec 2014, 54 (4) 469-478; DOI: 10.2501/JAR-54-4-469-478
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Journal of Advertising Research: 54 (4)
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