Index by author
01 March 2014; volume 54, issue 1
B
Buil, Isabel
- You have accessWho “Likes” You … and Why? A Typology of Facebook FansElaine Wallace, Isabel Buil, Leslie de Chernatony, Michael HoganJournal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
C
Campbell, Colin
- You have accessAdvertisements Just Aren't Advertisements AnymoreColin Campbell, Justin Cohen, Junzhao MaJournal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010
Cohen, Justin
- You have accessAdvertisements Just Aren't Advertisements AnymoreColin Campbell, Justin Cohen, Junzhao MaJournal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010
Crespo-Almendros, Esmeralda
- You have accessThe Quality of Internet-User RecallEsmeralda Crespo-Almendros, Salvador Del Barrio-GarcíaJournal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070
D
de Chernatony, Leslie
- You have accessWho “Likes” You … and Why? A Typology of Facebook FansElaine Wallace, Isabel Buil, Leslie de Chernatony, Michael HoganJournal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
Del Barrio-García, Salvador
- You have accessThe Quality of Internet-User RecallEsmeralda Crespo-Almendros, Salvador Del Barrio-GarcíaJournal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070
F
Freeman, Dan
- You have accessTweens' Knowledge of Marketing TacticsDan Freeman, Stewart ShapiroJournal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055
Fulgoni, Gian
- You have accessDigital Game ChangersGian Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
G
Goodrich, Kendall
- You have accessThe Gender GapKendall GoodrichJournal of Advertising Research Mar 2014, 54 (1) 32-43; DOI: 10.2501/JAR-54-1-032-043
H
Hier, James
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
Hogan, Michael
- You have accessWho “Likes” You … and Why? A Typology of Facebook FansElaine Wallace, Isabel Buil, Leslie de Chernatony, Michael HoganJournal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
L
Lipsman, Andrew
- You have accessDigital Game ChangersGian Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
M
Ma, Junzhao
- You have accessAdvertisements Just Aren't Advertisements AnymoreColin Campbell, Justin Cohen, Junzhao MaJournal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010
Millward, Emelia
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
N
Nield, Geoffrey E.
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
P
Precourt, Geoffrey
- You have accessWhat Do We Know About Social Media?Geoffrey PrecourtJournal of Advertising Research Mar 2014, 54 (1) 4-5; DOI: 10.2501/JAR-54-1-004-005
Pynta, Peter
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
R
Rappaport, Stephen D.
- You have accessLessons Learned from 197 Metrics, 150 Studies, and 12 EssaysStephen D. RappaportJournal of Advertising Research Mar 2014, 54 (1) 110-118; DOI: 10.2501/JAR-54-1-110-118
S
Seixas, Shaun A. S.
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
Shapiro, Stewart
- You have accessTweens' Knowledge of Marketing TacticsDan Freeman, Stewart ShapiroJournal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055
Shi, Mengze
- You have accessMoney Talks … to Online Opinion LeadersMengze Shi, Andrea C. WojnickiJournal of Advertising Research Mar 2014, 54 (1) 81-91; DOI: 10.2501/JAR-54-1-081-091
Silberstein, Richard B.
- You have accessThe Power of Social Television: Can Social Media Build Viewer Engagement?Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. SilbersteinJournal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
T
Thomas, Randall K.
- You have accessFast and Furious … … or Much Ado About Nothing?Randall K. ThomasJournal of Advertising Research Mar 2014, 54 (1) 17-31; DOI: 10.2501/JAR-54-1-017-031
W
Wallace, Elaine
- You have accessWho “Likes” You … and Why? A Typology of Facebook FansElaine Wallace, Isabel Buil, Leslie de Chernatony, Michael HoganJournal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
Wojnicki, Andrea C.
- You have accessMoney Talks … to Online Opinion LeadersMengze Shi, Andrea C. WojnickiJournal of Advertising Research Mar 2014, 54 (1) 81-91; DOI: 10.2501/JAR-54-1-081-091