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A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising

Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures

Shintaro Okazaki, Barbara Mueller, Sandra Diehl
DOI: 10.2501/JAR-53-3-258-272 Published 1 September 2013
Shintaro Okazaki
Universidad Autónoma de Madrid,
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  • For correspondence: shintaro.okazaki@uam.es
Barbara Mueller
San Diego State University,
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  • For correspondence: Muelle1@mail.sdsu.edu
Sandra Diehl
University of Klagenfurt,
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  • For correspondence: Sandra.Diehl@uni-klu.ac.at
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Article Information

vol. 53 no. 3 258-272
DOI 
https://doi.org/10.2501/JAR-53-3-258-272

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 1, 2013.

Copyright & Usage 
© Copyright 2013 The ARF. All rights reserved.

Author Information

  1. Shintaro Okazaki
  1. Universidad Autónoma de Madrid, (shintaro.okazaki{at}uam.es)
  1. Barbara Mueller
  1. San Diego State University, (Muelle1{at}mail.sdsu.edu)
  1. Sandra Diehl
  1. University of Klagenfurt, (Sandra.Diehl{at}uni-klu.ac.at)

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Vol 53 Issue 3

Journal of Advertising Research: 53 (3)
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A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
Shintaro Okazaki, Barbara Mueller, Sandra Diehl
Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

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A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
Shintaro Okazaki, Barbara Mueller, Sandra Diehl
Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272
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