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Journal of Advertising Research Mar 2020, JAR-2020-006; DOI: 10.2501/JAR-2020-006
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A New Benchmark for Mechanical Avoidance of Radio Advertising
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Journal of Advertising Research Mar 2020, JAR-2020-007; DOI: 10.2501/JAR-2020-007
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Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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Advertising and Promotional Effects On Consumer Service Firm Sales
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Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
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The Effects of Commercial Length On Advertising Impact
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How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility
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Journal of Advertising Research Feb 2020, JAR-2020-003; DOI: 10.2501/JAR-2020-003
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Journal of Advertising Research Feb 2020, JAR-2020-004; DOI: 10.2501/JAR-2020-004
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