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The Relative Effectiveness Of Endorsers
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
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Measuring Different Emotions in Children With a Pictorial Scale
Joëlle Vanhamme, Chung-Kit Chiu

Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
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The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
Charles Young, Brian Gillespie, Christian Otto

Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
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Analyzing the Click Path Of Affiliate-Marketing Campaigns
Rainer Olbrich, Patrick Mark Bormann, Michael Hundt

Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
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Can Media Neutrality Limit Creative Potential?
Alexander Tevi, Scott Koslow, John Parker

Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell

Journal of Advertising Research Aug 2019, JAR-2019-029; DOI: 10.2501/JAR-2019-029
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The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Journal of Advertising Research Aug 2019, JAR-2019-030; DOI: 10.2501/JAR-2019-030
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Does Depicting Gay Couples in Ads Influence Behavioral Intentions?
Bradley J. Bond, Justine Rapp Farrell

Journal of Advertising Research Jul 2019, JAR-2019-026; DOI: 10.2501/JAR-2019-026
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Why Do Great Creative Ideas Get Rejected?
Mark Kilgour, Scott Koslow, Huw O'Connor

Journal of Advertising Research Jul 2019, JAR-2019-028; DOI: 10.2501/JAR-2019-028
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How Do Brands' Facebook Posts Induce Consumers' E-Word-of-Mouth Behavior?
Taemin Kim, Hyejin Kim, Yunhwan Kim

Journal of Advertising Research Jul 2019, JAR-2019-027; DOI: 10.2501/JAR-2019-027

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