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ACHYUT TELANG, DEBAJANI SAHOO, S. SREEJESH, JUSTIN PAUL

Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
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Strategies for More Effective Six-Second Video Advertisements
COLIN CAMPBELL, ERIN PEARSON

Journal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023
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An Investigation of Androgyny and Sexual Orientation in Advertising
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Journal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001
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Cause-Related Marketing Advertising Formats on Nonprofit Websites
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Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012
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The Effect of Guerrilla Marketing On Company Share Prices
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Journal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
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The Importance of Consumer Engagement In Brand Heritage Advertising
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Journal of Advertising Research Sep 2021, 61 (3) 334-345; DOI: 10.2501/JAR-2021-005
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When Brands Go Dark
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Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
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Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
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Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
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Exploring the Value Of Shoppable Live Advertising
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Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
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Are Brands Wasting Money On Sport Sponsorships?
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Journal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029

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