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Why Do People Choose To Multitask with Media?
Helen R. Robinson, Stavros P. Kalafatis

Journal of Advertising Research Jan 2020, JAR-2019-045; DOI: 10.2501/JAR-2019-045
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Journal of Advertising Research Jan 2020, JAR-2019-046; DOI: 10.2501/JAR-2019-046
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Advertising on Mobile Apps Versus the Mobile Web
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Journal of Advertising Research Jan 2020, JAR-2019-044; DOI: 10.2501/JAR-2019-044
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Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
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Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
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Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
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The Role of Empathy and Efficacy In Public Service Announcements
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Journal of Advertising Research Nov 2019, JAR-2019-039; DOI: 10.2501/JAR-2019-039
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The Effects of Communicating Passion in Advertising
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Journal of Advertising Research Nov 2019, JAR-2019-040; DOI: 10.2501/JAR-2019-040
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Do Your Ads Talk Too Fast To Your Audio Audience?
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Journal of Advertising Research Oct 2019, JAR-2019-038; DOI: 10.2501/JAR-2019-038
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The Myth of Targeting Small, But Loyal Niche Audiences
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Journal of Advertising Research Oct 2019, JAR-2019-037; DOI: 10.2501/JAR-2019-037
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#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity
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Journal of Advertising Research Sep 2019, JAR-2019-035; DOI: 10.2501/JAR-2019-035

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