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Journal of Advertising Research Jan 2019, JAR-2018-049; DOI: 10.2501/JAR-2018-049
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Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
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Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
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Journal of Advertising Research Feb 2019, JAR-2019-005; DOI: 10.2501/JAR-2019-005
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Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
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Journal of Advertising Research Feb 2019, JAR-2019-004; DOI: 10.2501/JAR-2019-004
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Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
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Journal of Advertising Research Jan 2019, JAR-2019-001; DOI: 10.2501/JAR-2019-001
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Journal of Advertising Research Jan 2019, JAR-2019-002; DOI: 10.2501/JAR-2019-002
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Journal of Advertising Research Jan 2019, JAR-2019-003; DOI: 10.2501/JAR-2019-003
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Journal of Advertising Research Jan 2019, JAR-2018-048; DOI: 10.2501/JAR-2018-048
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The Risk of Omitting Warmth Or Competence Information in Ads
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