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A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement

Journal of Advertising Research Apr 2019, 10.2501/JAR-2019-015; DOI: 10.2501/JAR-2019-015
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How Do Generational Differences Drive Response to Social-Issue Ads?
Yoon-Joo Lee, Eric Haley

Journal of Advertising Research Apr 2019, JAR-2019-013; DOI: 10.2501/JAR-2019-013
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Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
Claudia A. Rademaker, Marla B. Royne, Mikael Andéhn

Journal of Advertising Research Apr 2019, JAR-2019-014; DOI: 10.2501/JAR-2019-014
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Six-Second Advertisements On Television
Henry G. Wolf, Paul Donato

Journal of Advertising Research Apr 2019, JAR-2019-012; DOI: 10.2501/JAR-2019-012
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The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
Charles Young, Brian Gillespie, Christian Otto

Journal of Advertising Research Mar 2019, JAR-2019-010; DOI: 10.2501/JAR-2019-010
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The Impact of Advertising On Market Share
Nicholas De Canha, Michael Ewing, Ali Tamaddoni

Journal of Advertising Research Mar 2019, JAR-2019-011; DOI: 10.2501/JAR-2019-011
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Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
Erik Modig, Micael Dahlen

Journal of Advertising Research Mar 2019, JAR-2019-009; DOI: 10.2501/JAR-2019-009
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How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers
Jaywant Singh, Benedetta Crisafulli, La Toya Quamina

Journal of Advertising Research Jan 2019, JAR-2018-049; DOI: 10.2501/JAR-2018-049
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Strategies for Creating Successful Soundless Video Advertisements
Colin Campbell, Erin Pearson

Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
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Impact of Media Context On Advertising Memory
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Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016

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