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Advertisements in DVR Time
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Journal of Advertising Research Nov 2018, JAR-2018-042; DOI: 10.2501/JAR-2018-042
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Journal of Advertising Research Nov 2018, JAR-2018-043; DOI: 10.2501/JAR-2018-043
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Journal of Advertising Research Oct 2018, JAR-2018-039; DOI: 10.2501/JAR-2018-039
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Journal of Advertising Research Oct 2018, JAR-2018-040; DOI: 10.2501/JAR-2018-040
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Journal of Advertising Research Oct 2018, JAR-2018-041; DOI: 10.2501/JAR-2018-041
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Revisiting the Relationship between Ad Frequency and Purchase Intentions
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Journal of Advertising Research Aug 2018, JAR-2018-031; DOI: 10.2501/JAR-2018-031
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The Strata Model Predicting Advertising Effectiveness
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Journal of Advertising Research Oct 2018, JAR-2018-037; DOI: 10.2501/JAR-2018-037
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Allocating Spending On Digital-Video Advertising
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Journal of Advertising Research Oct 2018, JAR-2018-038; DOI: 10.2501/JAR-2018-038
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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
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Journal of Advertising Research Jul 2018, JAR-2018-027; DOI: 10.2501/JAR-2018-027
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Positive versus Negative Messaging In Discouraging Drunken Driving
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Journal of Advertising Research Jul 2018, JAR-2018-029; DOI: 10.2501/JAR-2018-029

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