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Journal of Advertising Research Dec 2021, 2021-020; DOI: 10.2501/JAR-2021-020
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What Drives Consumers To Engage with Influencers?
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Journal of Advertising Research Dec 2021, 2021-017; DOI: 10.2501/JAR-2021-017
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Effects of Animation and Rotoscoping In Direct-to-Consumer Rx TV Advertising
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Journal of Advertising Research Dec 2021, 61 (4) 397-413; DOI: 10.2501/JAR-2021-016
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Is Native Advertising Effective for Corporate Social Responsibility Messaging?
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Journal of Advertising Research Dec 2021, 61 (4) 382-396; DOI: 10.2501/JAR-2020-019
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Can Marijuana Counter-Marketing Prevent Underage Use?
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Journal of Advertising Research Dec 2021, 61 (4) 456-471; DOI: 10.2501/JAR-2021-019
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How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation
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Journal of Advertising Research Dec 2021, 61 (4) 365-381; DOI: 10.2501/JAR-2021-014
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How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions
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Journal of Advertising Research Dec 2021, 61 (4) 414-435; DOI: 10.2501/JAR-2021-006
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How to Use a Spokesperson’s Smile Effectively
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Journal of Advertising Research Dec 2021, 61 (4) 436-455; DOI: 10.2501/JAR-2021-015
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The Importance of Consumer Engagement In Brand Heritage Advertising
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Journal of Advertising Research Sep 2021, 61 (3) 334-345; DOI: 10.2501/JAR-2021-005
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When Brands Go Dark
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Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

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