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Are Brands Wasting Money On Sport Sponsorships?
Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne Rivers

Journal of Advertising Research Dec 2020, JAR-2020-029; DOI: 10.2501/JAR-2020-029
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How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao

Journal of Advertising Research Dec 2020, JAR-2020-025; DOI: 10.2501/JAR-2020-025
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The Role of Empathy and Efficacy In Public Service Announcements
EUNJIN (ANNA) KIM, SIDHARTH MURALIDHARAN

Journal of Advertising Research Dec 2020, 60 (4) 452-466; DOI: 10.2501/JAR-2019-039
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Advertising on Mobile Apps Versus the Mobile Web
SUNGJUN (STEVEN) PARK, BYUNGHO PARK

Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
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Click-Through Behavior across Devices In Paid Search Advertising
CHONGYU LU, REX YUXING DU

Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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Consumer Reactions to Animal And Human Models in Print Ads
ROHIT H. TRIVEDI, THORSTEN TEICHERT

Journal of Advertising Research Dec 2020, 60 (4) 426-438; DOI: 10.2501/JAR-2020-002
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Why Do Some Advertisements Get Shared More than Others?
DANIEL McDUFF, JONAH BERGER

Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
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A New Benchmark for Mechanical Avoidance of Radio Advertising
AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER

Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007
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Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE

Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
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A 60-Year Bibliographic Review Of the Journal of Advertising Research
TERRENCE BROWN, ANDREW PARK, LEYLAND PITT

Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

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