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Journal of Advertising Research Mar 2021, JAR-2021-004; DOI: 10.2501/JAR-2021-004
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Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
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Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
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Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
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Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
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Accounting for Causality When Measuring Sales Lift from Television Advertising
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Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
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Journal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006
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Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
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Journal of Advertising Research Mar 2021, JAR-2021-002; DOI: 10.2501/JAR-2021-002

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