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Table of Contents

01 September 2013; volume 53, issue 3

Letter from the CEO

  • You have accessRestricted access
    The Journal/ARF Partnership
    Journal of Advertising Research Sep 2013, 53 (3) i; DOI: 10.2501/JAR-53-3-00i-00i

Editor's Letter

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    What We Know About Creativity
    Geoffrey Precourt
    Journal of Advertising Research Sep 2013, 53 (3) 238-239; DOI: 10.2501/JAR-53-3-238-239

Speaker's Box

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    The Theory and Practice of AdvertisingCounting the Cost to the Customer
    Pierre Berthon, Karen Robson, Leyland Pitt
    Journal of Advertising Research Sep 2013, 53 (3) 244-246; DOI: 10.2501/JAR-53-3-244-246

Marketing Matters

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    Sharing the SpotlightIs There Room for Two Brands in One Advertisement?
    Jenni Romaniuk
    Journal of Advertising Research Sep 2013, 53 (3) 247-250; DOI: 10.2501/JAR-53-3-247-250

Lessons

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    In Search of Advertising ROIThe Impossible Dream versus “Bounded Rationality”
    Gale Metzger
    Journal of Advertising Research Sep 2013, 53 (3) 251-253; DOI: 10.2501/JAR-53-3-251-253

Research Quality

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    You Can't Put a Price Tag on A Survey Participant's EnjoymentThe Latest Findings from The ARF's “Foundations of Quality” Research
    Robert W. Walker, William A. Cook
    Journal of Advertising Research Sep 2013, 53 (3) 254-257; DOI: 10.2501/JAR-53-3-254-257

Articles

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    A Multi-Country Examination Of Hard-Sell and Soft-Sell AdvertisingComparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures
    Shintaro Okazaki, Barbara Mueller, Sandra Diehl
    Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272
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    In 2013, Once Again, Marketing Art Meets ScienceBest-in-Show Winners of the Advertising Research Foundation's David Ogilvy Awards
    Journal of Advertising Research Sep 2013, 53 (3) 279-285; DOI: 10.2501/JAR-53-3-273-285

What We Know About Creativity

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    Optimizing the Amount of Entertainment in AdvertisingWhat's So Funny about Tracking Reactions to Humor?
    Thales S. Teixeira, Horst Stipp
    Journal of Advertising Research Sep 2013, 53 (3) 286-296; DOI: 10.2501/JAR-53-3-286-296
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    Matching Creative Agencies With Results-Driven MarketersDo Clients Really Need Highly Creative Advertising?
    Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
    Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312
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    Practitioner Views of Comparative AdvertisingHow Practices Have Changed in Two Decades
    Fred K. Beard
    Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323
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    What Makes Win, Place, or Show?Judging Creativity in Advertising at Award Shows
    Douglas West, Albert Caruana, Kannika Leelapanyalert
    Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338
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    The Fire Starter and the Brand StewardAn Examination of Successful Leadership Traits for The Advertising-Agency Creative Director
    Karen L. Mallia, Kasey Windels, Sheri J. Broyles
    Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353
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Journal of Advertising Research: 53 (3)
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