Index by author
Andrew Ehrenberg: A Tribute
01 June 2012; volume 52, issue 2
A
Abraham, Linda Boland
- You have accessHow Validation Can Trump Digital Waste…Linda Boland Abraham, Anne Hunter, Andrea VollmanJournal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195
B
Bogomolova, Svetlana
- You have accessBrand Image and Brand UsageJenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo RileyJournal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251
C
Clemente, Maria
- You have accessNew Brand ExtensionsJaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm WrightJournal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
D
Dacko, Scott G.
- You have accessThe Power of Before and AfterJim McCabe, Philip Stern, Scott G. DackoJournal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
Dagger, Tracey S.
- You have accessThe 38-Percent SolutionPeter J. Danaher, Tracey S. DaggerJournal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233
Danaher, Peter J.
- You have accessThe 38-Percent SolutionPeter J. Danaher, Tracey S. DaggerJournal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233
Dawes, John
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
Driesener, Carl
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
E
Elberse, Anita
- You have accessThe Economic Value of Celebrity EndorsementsAnita Elberse, Jeroen VerleunJournal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
G
Goodhardt, Gerald
- You have accessThe Ehrenberg LegacyJohn Scriven, Gerald GoodhardtJournal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202
H
Hunter, Anne
- You have accessHow Validation Can Trump Digital Waste…Linda Boland Abraham, Anne Hunter, Andrea VollmanJournal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195
K
Kennedy, Rachel
- You have accessIn 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom DifferMark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon KwokJournal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
- You have accessBrand Growth at Mars, Inc.Rachel Kennedy, Bruce McCollJournal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276
Kwok, Simon
- You have accessIn 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom DifferMark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon KwokJournal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
L
Lapointe, Pat
- You have accessSend This to Your CFO …Pat LapointeJournal of Advertising Research Jun 2012, 52 (2) 144-145; DOI: 10.2501/JAR-52-2-144-145
Lomax, Wendy
- You have accessNew Brand ExtensionsJaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm WrightJournal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
M
McCabe, Jim
- You have accessThe Power of Before and AfterJim McCabe, Philip Stern, Scott G. DackoJournal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
McColl, Bruce
- You have accessBrand Growth at Mars, Inc.Rachel Kennedy, Bruce McCollJournal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276
Meyer-Waarden, Lars
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
N
Nelson-Field, Karen
- You have accessWhat's Not to “Like?”Karen Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
Nenycz-Thiel, Magda
- You have accessIn 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom DifferMark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon KwokJournal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
P
Precourt, Geoffrey
- You have accessLessons from a LegendGeoffrey PrecourtJournal of Advertising Research Jun 2012, 52 (2) 137; DOI: 10.2501/JAR-52-2-137-137
R
Riebe, Erica
- You have accessWhat's Not to “Like?”Karen Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
Riley, Francesca Dall'olmo
- You have accessBrand Image and Brand UsageJenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo RileyJournal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251
Romaniuk, Jenni
- You have accessLifting the Productivity of TV AdvertisingJenni RomaniukJournal of Advertising Research Jun 2012, 52 (2) 146-148; DOI: 10.2501/JAR-52-2-146-148
- You have accessBrand Image and Brand UsageJenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo RileyJournal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251
S
Scriven, John
- You have accessThe Ehrenberg LegacyJohn Scriven, Gerald GoodhardtJournal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202
- You have accessNew Brand ExtensionsJaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm WrightJournal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
Sharp, Byron
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
- You have accessWhat's Not to “Like?”Karen Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
Singh, Jaywant
- You have accessNew Brand ExtensionsJaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm WrightJournal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
- You have accessIn 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom DifferMark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon KwokJournal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
Stern, Philip
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
- You have accessThe Power of Before and AfterJim McCabe, Philip Stern, Scott G. DackoJournal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
Stocchi, Lara
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
U
Uncles, Mark
- You have accessIn 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom DifferMark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon KwokJournal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
V
Verleun, Jeroen
- You have accessThe Economic Value of Celebrity EndorsementsAnita Elberse, Jeroen VerleunJournal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
Vollman, Andrea
- You have accessHow Validation Can Trump Digital Waste…Linda Boland Abraham, Anne Hunter, Andrea VollmanJournal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195
W
Wilcox, Caroline
- You have accessThe High Stakes of SweepstakesCaroline Wilcox, Arch G. WoodsideJournal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179
Woodside, Arch G.
- You have accessThe High Stakes of SweepstakesCaroline Wilcox, Arch G. WoodsideJournal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179
Wright, Malcolm
- You have accessIt's a Dirichlet WorldByron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip SternJournal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
- You have accessNew Brand ExtensionsJaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm WrightJournal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242