Journal of Advertising Research: 52 (3)

01 September 2012; volume 52, issue 3

Editorial

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Shopper Marketing and the Digital Last Mile
Geoffrey Precourt

Journal of Advertising Research Sep 2012, 52 (3) 279-280; DOI: 10.2501/JAR-52-3-279-280

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Measuring Facebook's Impact on MarketingThe Proverbial Hits the Fan
Pat LaPointe

Journal of Advertising Research Sep 2012, 52 (3) 286-287; DOI: 10.2501/JAR-52-3-286-287

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Five Steps to Smarter Targeting
Jenni Romaniuk

Journal of Advertising Research Sep 2012, 52 (3) 288-290; DOI: 10.2501/JAR-52-3-288-290

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Emotional Branding Pays OffHow Brands Meet Share of Requirements through Bonding, Companionship, and Love
John Rossiter, Steve Bellman

Journal of Advertising Research Sep 2012, 52 (3) 291-296; DOI: 10.2501/JAR-52-3-291-296
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Social-Media Early Adopters Don't CountHow to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers
T. E. Dominic Yeo

Journal of Advertising Research Sep 2012, 52 (3) 297-308; DOI: 10.2501/JAR-52-3-297-308
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Stop the Music!How Advertising Can Help Stop College Students from Downloading Music Illegally
Brian Sheehan, James Tsao, James Pokrywczynski

Journal of Advertising Research Sep 2012, 52 (3) 309-321; DOI: 10.2501/JAR-52-3-309-321
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Digging for “Spanish Gold”How to Connect with Hispanic Consumers
Cynthia Rodriguez Cano, David J. Ortinau

Journal of Advertising Research Sep 2012, 52 (3) 322-332; DOI: 10.2501/JAR-52-3-322-332
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Where Marketing Art Meets Marketing ScienceThe Best-in-Show Winners of the 2012 ARF's David Ogilvy Awards
Journal of Advertising Research Sep 2012, 52 (3) 376-387; DOI: 10.2501/JAR-52-3-376-387

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Nielsen Personalizes The Mobile Shopping AppIf You Build the Technology, They Will Come
Dave Cameron, Chris Gregory, Daryl Battaglia

Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338
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Exploding the Legend of TV Advertising and Price PromotionsThe Proper Mix of Price, In-Store, and TV for Maximum Short- and Long-Term ROI
Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner

Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345
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When Kiosk Retailing Intimidates ShoppersHow Gender-Focused Advertising Can Mitigate the Perceived Risks of the Unfamiliar
My Bui, Anjala S. Krishen, Michael S. LaTour

Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363
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The Power of a PackageProduct Claims Drive Purchase Decisions
Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros

Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375