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Table of Contents

01 September 2012; volume 52, issue 3

Editorial

  • You have accessRestricted access
    Shopper Marketing and the Digital Last Mile
    Geoffrey Precourt
    Journal of Advertising Research Sep 2012, 52 (3) 279-280; DOI: 10.2501/JAR-52-3-279-280

Mind Over Metrics

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    Measuring Facebook's Impact on MarketingThe Proverbial Hits the Fan
    Pat LaPointe
    Journal of Advertising Research Sep 2012, 52 (3) 286-287; DOI: 10.2501/JAR-52-3-286-287

Marketing Matters

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    Five Steps to Smarter Targeting
    Jenni Romaniuk
    Journal of Advertising Research Sep 2012, 52 (3) 288-290; DOI: 10.2501/JAR-52-3-288-290

Articles

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    Emotional Branding Pays OffHow Brands Meet Share of Requirements through Bonding, Companionship, and Love
    John Rossiter, Steve Bellman
    Journal of Advertising Research Sep 2012, 52 (3) 291-296; DOI: 10.2501/JAR-52-3-291-296
  • You have accessRestricted access
    Social-Media Early Adopters Don't CountHow to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers
    T. E. Dominic Yeo
    Journal of Advertising Research Sep 2012, 52 (3) 297-308; DOI: 10.2501/JAR-52-3-297-308
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    Stop the Music!How Advertising Can Help Stop College Students from Downloading Music Illegally
    Brian Sheehan, James Tsao, James Pokrywczynski
    Journal of Advertising Research Sep 2012, 52 (3) 309-321; DOI: 10.2501/JAR-52-3-309-321
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    Digging for “Spanish Gold”How to Connect with Hispanic Consumers
    Cynthia Rodriguez Cano, David J. Ortinau
    Journal of Advertising Research Sep 2012, 52 (3) 322-332; DOI: 10.2501/JAR-52-3-322-332
  • You have accessRestricted access
    Where Marketing Art Meets Marketing ScienceThe Best-in-Show Winners of the 2012 ARF's David Ogilvy Awards
    Journal of Advertising Research Sep 2012, 52 (3) 376-387; DOI: 10.2501/JAR-52-3-376-387

What We Know About Shopper Marketing

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    Nielsen Personalizes The Mobile Shopping AppIf You Build the Technology, They Will Come
    Dave Cameron, Chris Gregory, Daryl Battaglia
    Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338
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    Exploding the Legend of TV Advertising and Price PromotionsThe Proper Mix of Price, In-Store, and TV for Maximum Short- and Long-Term ROI
    Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
    Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345
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    When Kiosk Retailing Intimidates ShoppersHow Gender-Focused Advertising Can Mitigate the Perceived Risks of the Unfamiliar
    My Bui, Anjala S. Krishen, Michael S. LaTour
    Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363
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    The Power of a PackageProduct Claims Drive Purchase Decisions
    Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros
    Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375
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Journal of Advertising Research: 52 (3)
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