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Customer Insights that Matter

Patrick Barwise, Seán Meehan
DOI: 10.2501/JAR-51-2-342-344 Published 1 June 2011
Patrick Barwise
London Business School,
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  • For correspondence: pbarwise@london.edu
Seán Meehan
IMD,
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  • For correspondence: meehan@imd.ch
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ABSTRACT

In this article, Barwise and Meehan offer a practical framework to help companies achieve long-term organic profit growth. The focus is on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand.

  • © Copyright 2011 The ARF. All rights reserved.

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Vol 51 Issue 2

Journal of Advertising Research: 51 (2)
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Customer Insights that Matter
Patrick Barwise, Seán Meehan
Journal of Advertising Research Jun 2011, 51 (2) 342-344; DOI: 10.2501/JAR-51-2-342-344

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Customer Insights that Matter
Patrick Barwise, Seán Meehan
Journal of Advertising Research Jun 2011, 51 (2) 342-344; DOI: 10.2501/JAR-51-2-342-344
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