%0 Journal Article %A Patrick Barwise %A Seán Meehan %T Customer Insights that Matter %D 2011 %R 10.2501/JAR-51-2-342-344 %J Journal of Advertising Research %P 342-344 %V 51 %N 2 %X In this article, Barwise and Meehan offer a practical framework to help companies achieve long-term organic profit growth. The focus is on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand. %U https://www.journalofadvertisingresearch.com/content/jadvertres/51/2/342.full.pdf