RT Journal Article
SR Electronic
T1 Customer Insights that Matter
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 342
OP 344
DO 10.2501/JAR-51-2-342-344
VO 51
IS 2
A1 Patrick Barwise
A1 Seán Meehan
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/2/342.abstract
AB In this article, Barwise and Meehan offer a practical framework to help companies achieve long-term organic profit growth. The focus is on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand.