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Table of Contents

Advertising and Ethics

01 March 2008; volume 48, issue 1

Guest Editorial

  • You have accessRestricted access
    The Soul of the Meaningful Advertisement
    William A. Cook
    Journal of Advertising Research Mar 2008, 48 (1) 1-2; DOI: 10.2501/S002184990808001X

Viewpoints

  • You have accessRestricted access
    The Ethical Consequences of Your Advertisement Matter
    Wallace S. Snyder
    Journal of Advertising Research Mar 2008, 48 (1) 8-9; DOI: 10.2501/S0021849908080021
  • You have accessRestricted access
    The Advertising Discipline and Social Change
    Ruth Wooden
    Journal of Advertising Research Mar 2008, 48 (1) 10-12; DOI: 10.2501/S0021849908080033

Articles

  • You have accessRestricted access
    How Products and Advertising Offend Consumers
    Fred K. Beard
    Journal of Advertising Research Mar 2008, 48 (1) 13-21; DOI: 10.2501/S0021849908080045
  • You have accessRestricted access
    The Impact of Advertising in the U.S. Sweet Confection Market
    Janette Kitt, Peter Sträter
    Journal of Advertising Research Mar 2008, 48 (1) 22-29; DOI: 10.2501/S0021849908080057
  • You have accessRestricted access
    Public Responses to Direct-to-Consumer Advertising of Prescription Drugs
    Sheng Yuan
    Journal of Advertising Research Mar 2008, 48 (1) 30-41; DOI: 10.2501/S0021849908080069
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    Direct-to-Consumer Advertising and Its Effect on Prescription Requests
    Angela Hausman
    Journal of Advertising Research Mar 2008, 48 (1) 42-56; DOI: 10.2501/S0021849908080070
  • You have accessRestricted access
    Regulation of Nutrition and Health Claims in Advertising
    Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
    Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082
  • You have accessRestricted access
    The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective
    Amanda Zimmerman, John Dahlberg
    Journal of Advertising Research Mar 2008, 48 (1) 71-79; DOI: 10.2501/S0021849908080094
  • You have accessRestricted access
    Racial Stereotypes in Children's Television Commercials
    Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
    Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100
  • You have accessRestricted access
    How Marketing Contributes to the Bottom Line
    David W. Stewart
    Journal of Advertising Research Mar 2008, 48 (1) 94-105; DOI: 10.2501/S0021849908080112
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    Impact of Positioning Strategies on Corporate Performance
    Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
    Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124
  • You have accessRestricted access
    Antecedents of Consumer Attitudes toward Cause-Related Marketing
    Seounmi Youn, Hyuksoo Kim
    Journal of Advertising Research Mar 2008, 48 (1) 123-137; DOI: 10.2501/S0021849908080136
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    Does Flow Influence the Brand Image in Event Marketing?
    Jan Drengner, Hansjoerg Gaus, Steffen Jahn
    Journal of Advertising Research Mar 2008, 48 (1) 138-147; DOI: 10.2501/S0021849908080148
  • You have accessRestricted access
    Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
    Yeqing Bao, Alan T. Shao, Drew Rivers
    Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X

Book Review

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    Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
    John Burnett
    Journal of Advertising Research Mar 2008, 48 (1) 163-164; DOI: 10.2501/S0021849908080161
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Journal of Advertising Research: 48 (1)
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