Table of Contents

Articles

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  How Products and Advertising Offend Consumers

  Fred K. Beard

  Journal of Advertising Research Mar 2008, 48 (1) 13-21; DOI: 10.2501/S0021849908080045
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  The Impact of Advertising in the U.S. Sweet Confection Market

  Janette Kitt, Peter Sträter

  Journal of Advertising Research Mar 2008, 48 (1) 22-29; DOI: 10.2501/S0021849908080057
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  Public Responses to Direct-to-Consumer Advertising of Prescription Drugs

  Sheng Yuan

  Journal of Advertising Research Mar 2008, 48 (1) 30-41; DOI: 10.2501/S0021849908080069
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  Direct-to-Consumer Advertising and Its Effect on Prescription Requests

  Angela Hausman

  Journal of Advertising Research Mar 2008, 48 (1) 42-56; DOI: 10.2501/S0021849908080070
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  Regulation of Nutrition and Health Claims in Advertising

  Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti

  Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082
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  The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective

  Amanda Zimmerman, John Dahlberg

  Journal of Advertising Research Mar 2008, 48 (1) 71-79; DOI: 10.2501/S0021849908080094
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  Racial Stereotypes in Children's Television Commercials

  Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn

  Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100
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  How Marketing Contributes to the Bottom Line

  David W. Stewart

  Journal of Advertising Research Mar 2008, 48 (1) 94-105; DOI: 10.2501/S0021849908080112
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  Impact of Positioning Strategies on Corporate Performance

  Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous

  Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124
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  Antecedents of Consumer Attitudes toward Cause-Related Marketing

  Seounmi Youn, Hyuksoo Kim

  Journal of Advertising Research Mar 2008, 48 (1) 123-137; DOI: 10.2501/S0021849908080136
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  Does Flow Influence the Brand Image in Event Marketing?

  Jan Drengner, Hansjoerg Gaus, Steffen Jahn

  Journal of Advertising Research Mar 2008, 48 (1) 138-147; DOI: 10.2501/S0021849908080148
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  Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

  Yeqing Bao, Alan T. Shao, Drew Rivers

  Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X