Index by author

Advertising and Ethics

01 March 2008; volume 48, issue 1

B

  1. Bao, Yeqing

    1. Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
      Yeqing Bao, Alan T. Shao, Drew Rivers
      Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X

  2. Beard, Fred K.

    1. How Products and Advertising Offend Consumers
      Fred K. Beard
      Journal of Advertising Research Mar 2008, 48 (1) 13-21; DOI: 10.2501/S0021849908080045

  3. Blankson, Charles

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  4. Brennan, Ross

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

  5. Burnett, John

    1. Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
      John Burnett
      Journal of Advertising Research Mar 2008, 48 (1) 163-164; DOI: 10.2501/S0021849908080161

C

  1. Cheng, Julian Ming-Sung

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  2. Childs, Nancy M.

    1. Racial Stereotypes in Children's Television Commercials
      Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
      Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100

  3. Cook, William A.

    1. The Soul of the Meaningful Advertisement
      William A. Cook
      Journal of Advertising Research Mar 2008, 48 (1) 1-2; DOI: 10.2501/S002184990808001X

  4. Czarnecka, Barbara

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

D

  1. Dahl, Stephan

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

  2. Dahlberg, John

    1. The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective
      Amanda Zimmerman, John Dahlberg
      Journal of Advertising Research Mar 2008, 48 (1) 71-79; DOI: 10.2501/S0021849908080094

  3. Drengner, Jan

    1. Does Flow Influence the Brand Image in Event Marketing?
      Jan Drengner, Hansjoerg Gaus, Steffen Jahn
      Journal of Advertising Research Mar 2008, 48 (1) 138-147; DOI: 10.2501/S0021849908080148

E

  1. Eagle, Lynne

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

F

  1. Finn, Seth

    1. Racial Stereotypes in Children's Television Commercials
      Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
      Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100

G

  1. Gaus, Hansjoerg

    1. Does Flow Influence the Brand Image in Event Marketing?
      Jan Drengner, Hansjoerg Gaus, Steffen Jahn
      Journal of Advertising Research Mar 2008, 48 (1) 138-147; DOI: 10.2501/S0021849908080148

H

  1. Hadjicharalambous, Costas

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  2. Hausman, Angela

    1. Direct-to-Consumer Advertising and Its Effect on Prescription Requests
      Angela Hausman
      Journal of Advertising Research Mar 2008, 48 (1) 42-56; DOI: 10.2501/S0021849908080070

  3. Herbst, Kenneth C.

    1. Racial Stereotypes in Children's Television Commercials
      Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
      Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100

J

  1. Jahn, Steffen

    1. Does Flow Influence the Brand Image in Event Marketing?
      Jan Drengner, Hansjoerg Gaus, Steffen Jahn
      Journal of Advertising Research Mar 2008, 48 (1) 138-147; DOI: 10.2501/S0021849908080148

K

  1. Kalafatis, Stavros P.

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  2. Kim, Hyuksoo

    1. Antecedents of Consumer Attitudes toward Cause-Related Marketing
      Seounmi Youn, Hyuksoo Kim
      Journal of Advertising Research Mar 2008, 48 (1) 123-137; DOI: 10.2501/S0021849908080136

  3. Kitt, Janette

    1. The Impact of Advertising in the U.S. Sweet Confection Market
      Janette Kitt, Peter Sträter
      Journal of Advertising Research Mar 2008, 48 (1) 22-29; DOI: 10.2501/S0021849908080057

M

  1. Maher, Jill K.

    1. Racial Stereotypes in Children's Television Commercials
      Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
      Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100

  2. Mourouti, Olga

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

R

  1. Rivers, Drew

    1. Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
      Yeqing Bao, Alan T. Shao, Drew Rivers
      Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X

S

  1. Shao, Alan T.

    1. Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
      Yeqing Bao, Alan T. Shao, Drew Rivers
      Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X

  2. Snyder, Wallace S.

    1. The Ethical Consequences of Your Advertisement Matter
      Wallace S. Snyder
      Journal of Advertising Research Mar 2008, 48 (1) 8-9; DOI: 10.2501/S0021849908080021

  3. Stewart, David W.

    1. How Marketing Contributes to the Bottom Line
      David W. Stewart
      Journal of Advertising Research Mar 2008, 48 (1) 94-105; DOI: 10.2501/S0021849908080112

  4. Sträter, Peter

    1. The Impact of Advertising in the U.S. Sweet Confection Market
      Janette Kitt, Peter Sträter
      Journal of Advertising Research Mar 2008, 48 (1) 22-29; DOI: 10.2501/S0021849908080057

W

  1. Wooden, Ruth

    1. The Advertising Discipline and Social Change
      Ruth Wooden
      Journal of Advertising Research Mar 2008, 48 (1) 10-12; DOI: 10.2501/S0021849908080033

Y

  1. Youn, Seounmi

    1. Antecedents of Consumer Attitudes toward Cause-Related Marketing
      Seounmi Youn, Hyuksoo Kim
      Journal of Advertising Research Mar 2008, 48 (1) 123-137; DOI: 10.2501/S0021849908080136

  2. Yuan, Sheng

    1. Public Responses to Direct-to-Consumer Advertising of Prescription Drugs
      Sheng Yuan
      Journal of Advertising Research Mar 2008, 48 (1) 30-41; DOI: 10.2501/S0021849908080069

Z

  1. Zimmerman, Amanda

    1. The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective
      Amanda Zimmerman, John Dahlberg
      Journal of Advertising Research Mar 2008, 48 (1) 71-79; DOI: 10.2501/S0021849908080094
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