Index by author
01 September 2006; volume 46, issue 3
A
Amir, Sarit
- You have accessThe Universality of Values: Implications for Global Advertising StrategySimeon Chow, Sarit AmirJournal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302
Arnould, Eric J.
- You have accessMarket-Oriented Ethnography RevisitedEric J. Arnould, Linda L. PriceJournal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375
B
Bjerke, Rune
- You have accessThe Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its AdvertisingRosemary Polegato, Rune BjerkeJournal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351
Burnett, John
- You have accessDisabled Consumers: The Use of the Internet and Attitudes toward Web AdvertisingJohn BurnettJournal of Advertising Research Sep 2006, 46 (3) 324-338; DOI: 10.2501/S0021849906060314
C
Chang, Chingching
- You have accessCultural Masculinity/Femininity Influences on Advertising AppealsChingching ChangJournal of Advertising Research Sep 2006, 46 (3) 315-323; DOI: 10.2501/S0021849906060296
Chow, Simeon
- You have accessThe Universality of Values: Implications for Global Advertising StrategySimeon Chow, Sarit AmirJournal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302
H
Hall, Taddy
- You have accessCulture and Consumption II: Markets, Meaning, and Brand ManagementTaddy HallJournal of Advertising Research Sep 2006, 46 (3) 347-348; DOI: 10.2501/S0021849906000389
Howard, Suzanne Gibbs
- You have accessGoing Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for DesignJane Fulton Suri, Suzanne Gibbs HowardJournal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363
I
Ishmael, Gwen S.
- You have accessWorth a Thousand WordsGwen S. Ishmael, Jerry W. ThomasJournal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X
K
Kozinets, Robert V.
- You have accessClick to Connect: Netnography and Tribal AdvertisingRobert V. KozinetsJournal of Advertising Research Sep 2006, 46 (3) 279-288; DOI: 10.2501/S0021849906060338
M
Mathur, Anil
- You have accessOlder Consumer Responses to Marketing Stimuli: The Power of Subjective AgeGeorge P. Moschis, Anil MathurJournal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326
Morris, Leigh
- You have accessConsumer Archetypes: A New Approach to Developing Consumer Understanding FrameworksLeigh Morris, Raimund SchmolzeJournal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284
Moschis, George P.
- You have accessOlder Consumer Responses to Marketing Stimuli: The Power of Subjective AgeGeorge P. Moschis, Anil MathurJournal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326
P
Plummer, Joseph T.
- You have accessEditorial: Up Close and Personal: The Value of EthnographyJoseph T. PlummerJournal of Advertising Research Sep 2006, 46 (3) 245; DOI: 10.2501/S0021849906060272
Polegato, Rosemary
- You have accessThe Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its AdvertisingRosemary Polegato, Rune BjerkeJournal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351
Price, Linda L.
- You have accessMarket-Oriented Ethnography RevisitedEric J. Arnould, Linda L. PriceJournal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375
S
Schmolze, Raimund
- You have accessConsumer Archetypes: A New Approach to Developing Consumer Understanding FrameworksLeigh Morris, Raimund SchmolzeJournal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284
Suri, Jane Fulton
- You have accessGoing Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for DesignJane Fulton Suri, Suzanne Gibbs HowardJournal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363
T
Thomas, Jerry W.
- You have accessWorth a Thousand WordsGwen S. Ishmael, Jerry W. ThomasJournal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X