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Table of Contents

01 June 2006; volume 46, issue 2

Editorial

  • You have accessRestricted access
    Editorial: Co-Creating Our Future
    Bob Woodard
    Journal of Advertising Research Jun 2006, 46 (2) 145; DOI: 10.2501/S0021849906060235

Articles

  • You have accessRestricted access
    Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
    James Peltier, John A. Schibrowsky, Don E. Schultz, Debra Zahay
    Journal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193
  • You have accessRestricted access
    When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages
    Alex Wang
    Journal of Advertising Research Jun 2006, 46 (2) 160-170; DOI: 10.2501/S0021849906060181
  • You have accessRestricted access
    Examining Effects of Advertising Campaign Publicity in a Field Study
    Hyun Seung Jin, Xinshu Zhao, Soontae An
    Journal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259
  • You have accessRestricted access
    How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
    Gita Venkataramani Johar, Michel Tuan Pham, Kirk L. Wakefield
    Journal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X
  • You have accessRestricted access
    E-zines Silence the Brand Detractors
    Barbara Briers, Siegfried Dewitte, Jan Van den Bergh
    Journal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211
  • You have accessRestricted access
    Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument
    Joost Wouters, Martin Wetzels
    Journal of Advertising Research Jun 2006, 46 (2) 209-216; DOI: 10.2501/S002184990606017X
  • You have accessRestricted access
    Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders
    Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
    Journal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223
  • You have accessRestricted access
    Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities
    Carolyn A. Lin
    Journal of Advertising Research Jun 2006, 46 (2) 228-238; DOI: 10.2501/S0021849906060247
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Journal of Advertising Research: 46 (2)
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