Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Television

  • You have access
    Why Do People Watch So Much Television and Video?
    Patrick Barwise, Steven Bellman, Virginia Beal
    Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
  • You have access
    Six-Second Advertisements On Television
    Henry G. Wolf, Paul Donato
    Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
  • You have access
    Allocating Spending On Digital-Video Advertising
    Nazrul I. Shaikh, Mahima Hada, Niva Shrestha
    Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
  • You have access
    An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
    J. P. James, Tyrha M. Lindsey-Warren
    Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
  • You have access
    Converting People-Meter Data From Per-Minute to Per-Second Analysis
    Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo
    Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
  • You have access
    Advertisements in DVR Time
    Bob Kent, Buffy N. Mosley, David A. Schweidel
    Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
  • You have access
    Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
    Artie Bulgrin
    Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
  • You have access
    When to Combine Television With Online Campaigns
    Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
    Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
  • You have access
    Measuring Television In the Programmatic Age
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
  • You have access
    Predictors of Commercial Zapping During Live Prime-Time Television
    Stephen Richard Dix, Ian Phau
    Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010

Pages

  • Next
  • 1
  • 2
  • 3

Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use