Television

You have access
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
Fanny Fong Yee Chan

Journal of Advertising Research Mar 2022, 62 (1) 18-34; DOI: 10.2501/JAR-2022-003
You have access
Superimposed Text Size and Contrast Effects in DTC TV Advertising
Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams

Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
You have access
Accounting for Causality When Measuring Sales Lift from Television Advertising
Henry Assael, Masakazu Ishihara, Baek Jung Kim

Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
You have access
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART

Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
You have access
Why Do People Watch So Much Television and Video?
Patrick Barwise, Steven Bellman, Virginia Beal

Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
You have access
Six-Second Advertisements On Television
Henry G. Wolf, Paul Donato

Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
You have access
Allocating Spending On Digital-Video Advertising
Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
You have access
An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren

Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
You have access
Converting People-Meter Data From Per-Minute to Per-Second Analysis
Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo

Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
You have access
Advertisements in DVR Time
Bob Kent, Buffy N. Mosley, David A. Schweidel

Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042

Main menu

User menu

Search

Television

Pages

Topics

Navigate

Contact us

General