Television

You have access
Why Do People Watch So Much Television and Video?
Patrick Barwise, Steven Bellman, Virginia Beal

Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
You have access
Six-Second Advertisements On Television
Henry G. Wolf, Paul Donato

Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
You have access
Allocating Spending On Digital-Video Advertising
Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
You have access
An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren

Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
You have access
Converting People-Meter Data From Per-Minute to Per-Second Analysis
Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo

Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
You have access
Advertisements in DVR Time
Bob Kent, Buffy N. Mosley, David A. Schweidel

Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
You have access
Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Artie Bulgrin

Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
You have access
When to Combine Television With Online Campaigns
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler

Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
You have access
Measuring Television In the Programmatic Age
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
You have access
Predictors of Commercial Zapping During Live Prime-Time Television
Stephen Richard Dix, Ian Phau

Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010

Main menu

User menu

Search

Television

Pages

Topics

Navigate

Contact us

General