Television

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Six-Second Advertisements On Television
Henry G. Wolf, Paul Donato

Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
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Allocating Spending On Digital-Video Advertising
Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren

Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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Converting People-Meter Data From Per-Minute to Per-Second Analysis
Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo

Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
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Advertisements in DVR Time
Bob Kent, Buffy N. Mosley, David A. Schweidel

Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
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Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Artie Bulgrin

Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
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When to Combine Television With Online Campaigns
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler

Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
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Measuring Television In the Programmatic Age
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
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Predictors of Commercial Zapping During Live Prime-Time Television
Stephen Richard Dix, Ian Phau

Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
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How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini

Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

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