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Celebrity endorsement

  • You have access
    The Market Value Of Celebrity Endorsement
    Arpita Agnihotri, Saurabh Bhattacharya
    Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
  • You have access
    Matching Product Attributes To Celebrities Who Reinforce the Brand
    Moti Zwilling, Gila E. Fruchter
    Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
  • You have access
    The Secret Sauce for Super Bowl Advertising
    Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe
    Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
  • You have access
    For Better, for Worse?
    François A. Carrillat, Alain D'astous, Josianne Lazure
    Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
  • You have access
    The Economic Value of Celebrity Endorsements
    Anita Elberse, Jeroen Verleun
    Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
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    Assessing Celebrity Endorsement Effects in China
    Kineta Hung, Kimmy W. Chan, Caleb H. Tse
    Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623
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    The Ethics of Celebrity–Athlete Endorsement
    Felicia M. Miller, Gene R. Laczniak
    Journal of Advertising Research Sep 2011, 51 (3) 499-510; DOI: 10.2501/JAR-51-3-499-510
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    The appeal of Reality Television For Teen and Pre-Teen Audiences
    Anthony Patino, Velitchka D. Kaltcheva, Michael F. Smith
    Journal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
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    Endorsement Theory: How Consumers Relate to Celebrity Models
    Roger Marshall, Woonbong Na, Gabriel State, Sonali Deuskar
    Journal of Advertising Research Dec 2008, 48 (4) 564-572; DOI: 10.2501/S0021849908080550
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    Endorsement Practice: How Agencies Select Spokespeople
    B. Zafer Erdogan, Tanya Drollinger
    Journal of Advertising Research Dec 2008, 48 (4) 573-582; DOI: 10.2501/S0021849908080549

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Topics

  • Celebrity endorsement (13)
  • Mobile (16)
  • Multicultural (15)
  • Pharmaceutical and Healthcare (8)
  • Social media (17)
  • Television (20)
  • Neuromarketing (7)
  • Shopper insights (7)
  • Sponsorship (6)

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