Celebrity endorsement

You have access
Enhancing Brand Credibility Via Celebrity Endorsement
Stephen W. Wang, Angeline Close Scheinbaum

Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
You have access
The Dual Entertainment Theory In Celebrity Endorsements
Subhadip Roy, Aditya Shankar Mishra

Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
You have access
How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter

Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
You have access
The Market Value Of Celebrity Endorsement
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
You have access
Matching Product Attributes To Celebrities Who Reinforce the Brand
Moti Zwilling, Gila E. Fruchter

Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
You have access
The Secret Sauce for Super Bowl Advertising
Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe

Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
You have access
For Better, for Worse?
François A. Carrillat, Alain D'astous, Josianne Lazure

Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
You have access
The Economic Value of Celebrity Endorsements
Anita Elberse, Jeroen Verleun

Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
You have access
Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy W. Chan, Caleb H. Tse

Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623
You have access
The Ethics of Celebrity–Athlete Endorsement
Felicia M. Miller, Gene R. Laczniak

Journal of Advertising Research Sep 2011, 51 (3) 499-510; DOI: 10.2501/JAR-51-3-499-510

Main menu

User menu

Search

Celebrity endorsement

Pages

Topics

Navigate

Contact us

General