Celebrity endorsement

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How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
Daniela Andreini, Marc Fetscherin, Lia Zarantonello

Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
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Enhancing Brand Credibility Via Celebrity Endorsement
Stephen W. Wang, Angeline Close Scheinbaum

Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
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The Dual Entertainment Theory In Celebrity Endorsements
Subhadip Roy, Aditya Shankar Mishra

Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
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How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter

Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
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The Market Value Of Celebrity Endorsement
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
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Matching Product Attributes To Celebrities Who Reinforce the Brand
Moti Zwilling, Gila E. Fruchter

Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
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The Secret Sauce for Super Bowl Advertising
Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe

Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
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For Better, for Worse?
François A. Carrillat, Alain D'astous, Josianne Lazure

Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
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The Economic Value of Celebrity Endorsements
Anita Elberse, Jeroen Verleun

Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
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Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy W. Chan, Caleb H. Tse

Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623

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