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Celebrity endorsement

  • You have access
    How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
    Daniela Andreini, Marc Fetscherin, Lia Zarantonello
    Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
  • You have access
    Enhancing Brand Credibility Via Celebrity Endorsement
    Stephen W. Wang, Angeline Close Scheinbaum
    Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
  • You have access
    The Dual Entertainment Theory In Celebrity Endorsements
    Subhadip Roy, Aditya Shankar Mishra
    Journal of Advertising Research Mar 2018, 58 (1) 33-50; DOI: 10.2501/JAR-2018-009
  • You have access
    How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers
    Jasmina Ilicic, Alicia Kulczynski, Stacey M. Baxter
    Journal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
  • You have access
    The Market Value Of Celebrity Endorsement
    Arpita Agnihotri, Saurabh Bhattacharya
    Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
  • You have access
    Matching Product Attributes To Celebrities Who Reinforce the Brand
    Moti Zwilling, Gila E. Fruchter
    Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
  • You have access
    The Secret Sauce for Super Bowl Advertising
    Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe
    Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
  • You have access
    For Better, for Worse?
    François A. Carrillat, Alain D'astous, Josianne Lazure
    Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
  • You have access
    The Economic Value of Celebrity Endorsements
    Anita Elberse, Jeroen Verleun
    Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
  • You have access
    Assessing Celebrity Endorsement Effects in China
    Kineta Hung, Kimmy W. Chan, Caleb H. Tse
    Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623

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Topics

  • Analytics and data (16)
  • Celebrity endorsement (18)
  • Creativity (12)
  • Cross-platform (25)
  • Diversity (23)
  • Pharmaceutical and healthcare (8)
  • Social media and influencers (24)
  • Television (31)
  • Neuromarketing (12)
  • Segmentation and targeting (15)
  • Sponsorship (13)

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