Celebrity endorsement

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The Market Value Of Celebrity Endorsement
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
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Matching Product Attributes To Celebrities Who Reinforce the Brand
Moti Zwilling, Gila E. Fruchter

Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
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The Secret Sauce for Super Bowl Advertising
Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe

Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
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For Better, for Worse?
François A. Carrillat, Alain D'astous, Josianne Lazure

Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030
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The Economic Value of Celebrity Endorsements
Anita Elberse, Jeroen Verleun

Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
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Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy W. Chan, Caleb H. Tse

Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623
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The Ethics of Celebrity–Athlete Endorsement
Felicia M. Miller, Gene R. Laczniak

Journal of Advertising Research Sep 2011, 51 (3) 499-510; DOI: 10.2501/JAR-51-3-499-510
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The appeal of Reality Television For Teen and Pre-Teen Audiences
Anthony Patino, Velitchka D. Kaltcheva, Michael F. Smith

Journal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
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Endorsement Theory: How Consumers Relate to Celebrity Models
Roger Marshall, Woonbong Na, Gabriel State, Sonali Deuskar

Journal of Advertising Research Dec 2008, 48 (4) 564-572; DOI: 10.2501/S0021849908080550
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Endorsement Practice: How Agencies Select Spokespeople
B. Zafer Erdogan, Tanya Drollinger

Journal of Advertising Research Dec 2008, 48 (4) 573-582; DOI: 10.2501/S0021849908080549

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