Television

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How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini

Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
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Predictors of Commercial Zapping During Live Prime-Time Television
Stephen Richard Dix, Ian Phau

Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
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Spot Length and Unaided Recall in Television
Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara

Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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Limited-Interruption Advertising In Digital-Video Content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan

Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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Comparing Brand Placements And Advertisements on Brand Recall And Recognition
Davit Davtyan, Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
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Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
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Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
José-Domingo Mora, Robert Krider, Jason Ho

Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
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How Do Consumers Respond To Storylines in Television Advertisements?
Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer

Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061
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A Model for Predicting Advertising Quality As a Key to Driving Sales Growth
Charles Young, Adam Page

Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
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The Value of Earned Audiences: How Social Interactions Amplify TV Impact
Judit Nagy, Anjali Midha

Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453

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