Television

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Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
José-Domingo Mora, Robert Krider, Jason Ho

Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
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How Do Consumers Respond To Storylines in Television Advertisements?
Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer

Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061
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A Model for Predicting Advertising Quality As a Key to Driving Sales Growth
Charles Young, Adam Page

Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
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The Value of Earned Audiences: How Social Interactions Amplify TV Impact
Judit Nagy, Anjali Midha

Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
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How Digital Conversations Reinforce Super Bowl Advertising
Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik

Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
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Practitioner Views of Comparative Advertising
Fred K. Beard

Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323
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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman

Journal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
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The Secret of Television's Success: emotional Content or Rational Information?
Robert G. Heath, Horst Stipp

Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123
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Measurable Emotions: How Television Ads Really Work
Anca Cristina Micu, Joseph T. Plummer

Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
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How Emotive is Creativity
Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley

Journal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077

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