Television

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When to Combine Television With Online Campaigns
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler

Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
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Measuring Television In the Programmatic Age
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
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Predictors of Commercial Zapping During Live Prime-Time Television
Stephen Richard Dix, Ian Phau

Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
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How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini

Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
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Hedonic Contamination of Entertainment
Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu

Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
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What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan

Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
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Spot Length and Unaided Recall in Television
Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara

Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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Limited-Interruption Advertising In Digital-Video Content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan

Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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Comparing Brand Placements And Advertisements on Brand Recall And Recognition
Davit Davtyan, Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
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Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131

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