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Television

  • You have access
    Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
    Artie Bulgrin
    Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
  • You have access
    When to Combine Television With Online Campaigns
    Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
    Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
  • You have access
    Measuring Television In the Programmatic Age
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
  • You have access
    Predictors of Commercial Zapping During Live Prime-Time Television
    Stephen Richard Dix, Ian Phau
    Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
  • You have access
    How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
    Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
    Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
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    Hedonic Contamination of Entertainment
    Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
    Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
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    What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
    Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
    Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
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    Spot Length and Unaided Recall in Television
    Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara
    Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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    Limited-Interruption Advertising In Digital-Video Content
    Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
    Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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    Comparing Brand Placements And Advertisements on Brand Recall And Recognition
    Davit Davtyan, Kristin Stewart, Isabella Cunningham
    Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036

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Topics

  • Analytics and data (16)
  • Celebrity endorsement (18)
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  • Cross-platform (25)
  • Diversity (23)
  • Pharmaceutical and healthcare (8)
  • Social media and influencers (24)
  • Television (31)
  • Neuromarketing (12)
  • Segmentation and targeting (15)
  • Sponsorship (13)

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