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Celebrity endorsement

  • You have access
    The appeal of Reality Television For Teen and Pre-Teen Audiences
    Anthony Patino, Velitchka D. Kaltcheva, Michael F. Smith
    Journal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
  • You have access
    Endorsement Theory: How Consumers Relate to Celebrity Models
    Roger Marshall, Woonbong Na, Gabriel State, Sonali Deuskar
    Journal of Advertising Research Dec 2008, 48 (4) 564-572; DOI: 10.2501/S0021849908080550
  • You have access
    Endorsement Practice: How Agencies Select Spokespeople
    B. Zafer Erdogan, Tanya Drollinger
    Journal of Advertising Research Dec 2008, 48 (4) 573-582; DOI: 10.2501/S0021849908080549
  • You have access
    The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
    Jung-Gyo Lee, Esther Thorson
    Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
  • You have access
    Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
    R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
    Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120
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    Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
    Rama Yelkur, Chuck Tomkovick, Patty Traczyk
    Journal of Advertising Research Mar 2004, 44 (1) 143-159; DOI: 10.1017/S0021849904040085

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Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

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