Index by author
01 December 2023; volume 63, issue 4
A
Azemi, Yllka
- You have accessHow Does Retargeting Work For Different Gen Z Mobile Users?Yllka Azemi, Wilson OzuemJournal of Advertising Research Dec 2023, 63 (4) 384-401; DOI: 10.2501/JAR-2023-023
B
Broadbridge, Victoria
- You have accessHow Brand Managers Can Maximize Engagement with ASMR YouTube ContentVictoria Broadbridge, Federico Mangió, Giandomenico Di DomenicoJournal of Advertising Research Dec 2023, 63 (4) 313-334; DOI: 10.2501/JAR-2023-026
C
Campbell, Colin
- You have accessNavigating the Rapid Currents Of AdvertisingColin CampbellJournal of Advertising Research Dec 2023, 63 (4) 310-312; DOI: 10.2501/JAR-2023-028
Cao, Jiaqi
- You have accessHow Video Cover Images Influence Pre-Roll Advertisement ClicksMingyue Zhang, Jiang Qian, Jiaqi CaoJournal of Advertising Research Dec 2023, 63 (4) 349-369; DOI: 10.2501/JAR-2023-024
Chen, Huan
- You have accessCan We Turn ASMR Experiences Into Advertising?Susanna S. Lee, Huan ChenJournal of Advertising Research Dec 2023, 63 (4) 335-348; DOI: 10.2501/JAR-2023-022
D
Di Domenico, Giandomenico
- You have accessHow Brand Managers Can Maximize Engagement with ASMR YouTube ContentVictoria Broadbridge, Federico Mangió, Giandomenico Di DomenicoJournal of Advertising Research Dec 2023, 63 (4) 313-334; DOI: 10.2501/JAR-2023-026
G
Gomez, Pierrick
- You have accessIf I Understand Why a Product Looks Weird, Will I Buy It?Elizabeth A. Minton, Nathalie Spielmann, Pierrick GomezJournal of Advertising Research Dec 2023, 63 (4) 402-417; DOI: 10.2501/JAR-2023-027
H
Hartnett, Nicole
- You have accessDoes Childhood Exposure to a Brand Improve Brand Name Recognition?Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel KennedyJournal of Advertising Research Dec 2023, 63 (4) 370-383; DOI: 10.2501/JAR-2023-025
K
Kennedy, Rachel
- You have accessDoes Childhood Exposure to a Brand Improve Brand Name Recognition?Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel KennedyJournal of Advertising Research Dec 2023, 63 (4) 370-383; DOI: 10.2501/JAR-2023-025
L
Lee, Susanna S.
- You have accessCan We Turn ASMR Experiences Into Advertising?Susanna S. Lee, Huan ChenJournal of Advertising Research Dec 2023, 63 (4) 335-348; DOI: 10.2501/JAR-2023-022
M
Mangió, Federico
- You have accessHow Brand Managers Can Maximize Engagement with ASMR YouTube ContentVictoria Broadbridge, Federico Mangió, Giandomenico Di DomenicoJournal of Advertising Research Dec 2023, 63 (4) 313-334; DOI: 10.2501/JAR-2023-026
Minton, Elizabeth A.
- You have accessIf I Understand Why a Product Looks Weird, Will I Buy It?Elizabeth A. Minton, Nathalie Spielmann, Pierrick GomezJournal of Advertising Research Dec 2023, 63 (4) 402-417; DOI: 10.2501/JAR-2023-027
O
Ozuem, Wilson
- You have accessHow Does Retargeting Work For Different Gen Z Mobile Users?Yllka Azemi, Wilson OzuemJournal of Advertising Research Dec 2023, 63 (4) 384-401; DOI: 10.2501/JAR-2023-023
P
Page, Bill
- You have accessDoes Childhood Exposure to a Brand Improve Brand Name Recognition?Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel KennedyJournal of Advertising Research Dec 2023, 63 (4) 370-383; DOI: 10.2501/JAR-2023-025
Phua, Peilin
- You have accessDoes Childhood Exposure to a Brand Improve Brand Name Recognition?Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel KennedyJournal of Advertising Research Dec 2023, 63 (4) 370-383; DOI: 10.2501/JAR-2023-025
Q
Qian, Jiang
- You have accessHow Video Cover Images Influence Pre-Roll Advertisement ClicksMingyue Zhang, Jiang Qian, Jiaqi CaoJournal of Advertising Research Dec 2023, 63 (4) 349-369; DOI: 10.2501/JAR-2023-024
S
Spielmann, Nathalie
- You have accessIf I Understand Why a Product Looks Weird, Will I Buy It?Elizabeth A. Minton, Nathalie Spielmann, Pierrick GomezJournal of Advertising Research Dec 2023, 63 (4) 402-417; DOI: 10.2501/JAR-2023-027
T
Trinh, Giang
- You have accessDoes Childhood Exposure to a Brand Improve Brand Name Recognition?Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel KennedyJournal of Advertising Research Dec 2023, 63 (4) 370-383; DOI: 10.2501/JAR-2023-025
Z
Zhang, Mingyue
- You have accessHow Video Cover Images Influence Pre-Roll Advertisement ClicksMingyue Zhang, Jiang Qian, Jiaqi CaoJournal of Advertising Research Dec 2023, 63 (4) 349-369; DOI: 10.2501/JAR-2023-024