Index by author
01 September 2023; volume 63, issue 3
A
Abrantes-Braga, Farah Diba
- You have accessWhen and Why Are Consumers Willing To Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa FilhoJournal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
Al-Shuaili, Ahmed Hamed
- You have accessWho Needs Highly Creative Advertising?Ahmed Hamed Al-Shuaili, Scott Koslow, Mark KilgourJournal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017
B
Barros, Lucia S. G.
- You have accessWhen and Why Are Consumers Willing To Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa FilhoJournal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
C
Campbell, Colin
- You have accessReady or Not, Generative AI Is Here to StayColin CampbellJournal of Advertising Research Sep 2023, 63 (3) 202-204; DOI: 10.2501/JAR-2023-019
Chammas, Cristiane Benedetti
- You have accessWhen and Why Are Consumers Willing To Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa FilhoJournal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
Chao, Naipeng
- You have accessBeyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng ChaoJournal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016
Chen, Long
- You have accessDo Consumers Prefer Sad Faces On Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, Long ChenJournal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
F
Filho, Murilo Costa
- You have accessWhen and Why Are Consumers Willing To Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa FilhoJournal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
G
Gathen, Constanze
- You have accessAdvertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?Sandra Praxmarer-Carus, Constanze GathenJournal of Advertising Research Sep 2023, 63 (3) 255-273; DOI: 10.2501/JAR-2023-018
J
Johnson, Ross W.
- You have accessIs Your Brand Protected?Ross W. Johnson, Clay Voorhees, Farnoosh KhodakaramiJournal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
K
Khodakarami, Farnoosh
- You have accessIs Your Brand Protected?Ross W. Johnson, Clay Voorhees, Farnoosh KhodakaramiJournal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
Kilgour, Mark
- You have accessWho Needs Highly Creative Advertising?Ahmed Hamed Al-Shuaili, Scott Koslow, Mark KilgourJournal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017
Koslow, Scott
- You have accessWho Needs Highly Creative Advertising?Ahmed Hamed Al-Shuaili, Scott Koslow, Mark KilgourJournal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017
P
Praxmarer-Carus, Sandra
- You have accessAdvertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?Sandra Praxmarer-Carus, Constanze GathenJournal of Advertising Research Sep 2023, 63 (3) 255-273; DOI: 10.2501/JAR-2023-018
S
Stafford, Marla B. Royne
- You have accessSpecial Issue PreviewMarla B. Royne StaffordJournal of Advertising Research Sep 2023, 63 (3) 253-254; DOI: 10.2501/JAR-2023-020
V
Voorhees, Clay
- You have accessIs Your Brand Protected?Ross W. Johnson, Clay Voorhees, Farnoosh KhodakaramiJournal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
W
Wang, Siqi
- You have accessDo Consumers Prefer Sad Faces On Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, Long ChenJournal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
Wang, Zhen-Zhen
- You have accessBeyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng ChaoJournal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016
X
Xu, Xiaoke
- You have accessBeyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng ChaoJournal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016
Y
Yang, Huan
- You have accessDo Consumers Prefer Sad Faces On Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, Long ChenJournal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
Z
Zhang, Ke
- You have accessDo Consumers Prefer Sad Faces On Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, Long ChenJournal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
Zhu, Zhihua
- You have accessBeyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng ChaoJournal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016