Index by author
01 June 2023; volume 63, issue 2
A
Akaka, Melissa Archpru
- You have accessThe Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative ResearchMelissa Archpru Akaka, Hope Jensen SchauJournal of Advertising Research Jun 2023, 63 (2) 185-200; DOI: 10.2501/JAR-2023-007
B
BEAL, VIRGINIA
- You have accessWhen Brands Go Dark: A Replication and ExtensionPEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDYJournal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
C
Campbell, Colin
- You have accessA Guide to Getting Published In the Journal of Advertising ResearchColin CampbellJournal of Advertising Research Jun 2023, 63 (2) 106-108; DOI: 10.2501/JAR-2023-012
Christy, Katheryn R.
- You have accessDisruptive versus Nondisruptive Advertising In Online Streaming Video ServicesKatheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi LuJournal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
F
Ford, John B.
- You have accessWhy the Experiential View Is Vital To Marketing Communications Research NowJean-Luc Herrmann, John B. FordJournal of Advertising Research Jun 2023, 63 (2) 109-122; DOI: 10.2501/JAR-2023-011
H
HARTNETT, NICOLE
- You have accessWhen Brands Go Dark: A Replication and ExtensionPEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDYJournal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
Herrmann, Jean-Luc
- You have accessWhy the Experiential View Is Vital To Marketing Communications Research NowJean-Luc Herrmann, John B. FordJournal of Advertising Research Jun 2023, 63 (2) 109-122; DOI: 10.2501/JAR-2023-011
K
KENNEDY, RACHEL
- You have accessWhen Brands Go Dark: A Replication and ExtensionPEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDYJournal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
L
Liu, Feifei
- You have accessThe Advertisement Puts Me Down, But I Like ItHongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben LoweJournal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
Lowe, Ben
- You have accessThe Advertisement Puts Me Down, But I Like ItHongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben LoweJournal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
Lu, Linqi
- You have accessDisruptive versus Nondisruptive Advertising In Online Streaming Video ServicesKatheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi LuJournal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
Luo, Yong (Eddie)
- You have accessThe Advertisement Puts Me Down, But I Like ItHongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben LoweJournal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
M
Mi, Ranran Z.
- You have accessDisruptive versus Nondisruptive Advertising In Online Streaming Video ServicesKatheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi LuJournal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
N
Narsey, Shreya
- You have accessA Comparison of Social Media Influencers’ KPI Patterns across PlatformsNaser Pourazad, Lara Stocchi, Shreya NarseyJournal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
P
PHUA, PEILIN
- You have accessWhen Brands Go Dark: A Replication and ExtensionPEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDYJournal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
Pourazad, Naser
- You have accessA Comparison of Social Media Influencers’ KPI Patterns across PlatformsNaser Pourazad, Lara Stocchi, Shreya NarseyJournal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
S
Schau, Hope Jensen
- You have accessThe Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative ResearchMelissa Archpru Akaka, Hope Jensen SchauJournal of Advertising Research Jun 2023, 63 (2) 185-200; DOI: 10.2501/JAR-2023-007
Stocchi, Lara
- You have accessA Comparison of Social Media Influencers’ KPI Patterns across PlatformsNaser Pourazad, Lara Stocchi, Shreya NarseyJournal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
Sun, Hongjie
- You have accessThe Advertisement Puts Me Down, But I Like ItHongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben LoweJournal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
T
Tao, Ran
- You have accessDisruptive versus Nondisruptive Advertising In Online Streaming Video ServicesKatheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi LuJournal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
TRINH, GIANG
- You have accessWhen Brands Go Dark: A Replication and ExtensionPEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDYJournal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009