Index by author
01 September 2021; volume 61, issue 3
B
Beal, Virginia
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
Bolat, Elvira
- You have accessCause-Related Marketing Advertising Formats on Nonprofit WebsitesWilson Ndasi, Elvira Bolat, Gelareh RoushanJournal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012
C
Campbell, Colin
- You have accessStrategies for More Effective Six-Second Video AdvertisementsColin Campbell, Erin PearsonJournal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023
Cowart, Kelly
- You have accessAn Investigation of Androgyny and Sexual Orientation in AdvertisingKelly Cowart, Phillip WagnerJournal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001
D
Davis, Frederick
- You have accessThe Effect of Guerrilla Marketing On Company Share PricesSvetlana Davis, Frederick DavisJournal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
Davis, Svetlana
- You have accessThe Effect of Guerrilla Marketing On Company Share PricesSvetlana Davis, Frederick DavisJournal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
F
Ford, John B.
- You have accessNew Insights on Advertising Execution And Consumer EngagementJohn B. FordJournal of Advertising Research Sep 2021, 61 (3) 245-246; DOI: 10.2501/JAR-2021-013
G
Gelzinis, Adam
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
Gräve, Jan-Frederik
- You have accessEvaluating the Advertising Effectiveness Of Noncelebrity EndorsersJan-Frederik Gräve, Oliver Schnittka, Carolin HaidukJournal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
H
Haiduk, Carolin
- You have accessEvaluating the Advertising Effectiveness Of Noncelebrity EndorsersJan-Frederik Gräve, Oliver Schnittka, Carolin HaidukJournal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
Hartnett, Nicole
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
K
Kennedy, Rachel
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
N
Ndasi, Wilson
- You have accessCause-Related Marketing Advertising Formats on Nonprofit WebsitesWilson Ndasi, Elvira Bolat, Gelareh RoushanJournal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012
P
Paul, Justin
- You have accessThe Effects of Context Congruence On Ad Persuasiveness in e-MagazinesAchyut Telang, Debajani Sahoo, S. Sreejesh, Justin PaulJournal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
Pearson, Erin
- You have accessStrategies for More Effective Six-Second Video AdvertisementsColin Campbell, Erin PearsonJournal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023
R
Roushan, Gelareh
- You have accessCause-Related Marketing Advertising Formats on Nonprofit WebsitesWilson Ndasi, Elvira Bolat, Gelareh RoushanJournal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012
S
Sahoo, Debajani
- You have accessThe Effects of Context Congruence On Ad Persuasiveness in e-MagazinesAchyut Telang, Debajani Sahoo, S. Sreejesh, Justin PaulJournal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
Scarpi, Daniele
- You have accessThe Importance of Consumer Engagement In Brand Heritage AdvertisingDaniele ScarpiJournal of Advertising Research Sep 2021, 61 (3) 334-345; DOI: 10.2501/JAR-2021-005
Schnittka, Oliver
- You have accessEvaluating the Advertising Effectiveness Of Noncelebrity EndorsersJan-Frederik Gräve, Oliver Schnittka, Carolin HaidukJournal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
Sharp, Byron
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
Sreejesh, S.
- You have accessThe Effects of Context Congruence On Ad Persuasiveness in e-MagazinesAchyut Telang, Debajani Sahoo, S. Sreejesh, Justin PaulJournal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
T
Telang, Achyut
- You have accessThe Effects of Context Congruence On Ad Persuasiveness in e-MagazinesAchyut Telang, Debajani Sahoo, S. Sreejesh, Justin PaulJournal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
W
Wagner, Phillip
- You have accessAn Investigation of Androgyny and Sexual Orientation in AdvertisingKelly Cowart, Phillip WagnerJournal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001