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How Does Wall Street React to Global Sports Sponsorship Announcements?

An Analysis of the Effect On Sponsoring Companies' Stock Market Prices

Carmen Abril, Joaquin Sanchez, Teresa Recio
DOI: 10.2501/JAR-2017-016 Published 1 September 2018
Carmen Abril
Universidad Complutense de Madrid,
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  • For correspondence: cabril@ccee.ucm.es
Joaquin Sanchez
Universidad Complutense de Madrid,
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  • For correspondence: joaquins@ucm.es
Teresa Recio
IE Business School,
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  • For correspondence: trecio@faculty.ie.edu
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Article Information

vol. 58 no. 3 297-310
DOI 
https://doi.org/10.2501/JAR-2017-016

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received April 5, 2015
  • Received (in revised form) April 4, 2016
  • Accepted April 11, 2016
  • Published online September 7, 2018.

Article Versions

  • Previous version (May 15, 2017 - 01:32).
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Copyright© 2018 ARF. All rights reserved.

Author Information

  1. Carmen Abril
  1. Universidad Complutense de Madrid, cabril{at}ccee.ucm.es
  1. Joaquin Sanchez
  1. Universidad Complutense de Madrid, joaquins{at}ucm.es
  1. Teresa Recio
  1. IE Business School, trecio{at}faculty.ie.edu
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Vol 58 Issue 3

Journal of Advertising Research: 58 (3)
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How Does Wall Street React to Global Sports Sponsorship Announcements?
Carmen Abril, Joaquin Sanchez, Teresa Recio
Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

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How Does Wall Street React to Global Sports Sponsorship Announcements?
Carmen Abril, Joaquin Sanchez, Teresa Recio
Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
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  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • RESEARCH HYPOTHESES
    • METHODOLOGY AND DATA
    • RESULTS
    • DISCUSSION
    • IMPLICATIONS FOR PRACTICE
    • LIMITATIONS AND FUTURE RESEARCH
    • ABOUT THE AUTHORS
    • APPENDIX Sponsors, Home Country, and Stock Market Exchange Index
    • REFERENCES
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  • Ambush Marketing Is Dead, Long Live Ambush Marketing
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