Index by author
01 September 2018; volume 58, issue 3
A
Abril, Carmen
- You have accessHow Does Wall Street React to Global Sports Sponsorship Announcements?Carmen Abril, Joaquin Sanchez, Teresa RecioJournal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
B
Burton, Nicholas
- You have accessAmbush Marketing Is Dead, Long Live Ambush MarketingNicholas Burton, Simon ChadwickJournal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014
C
Chadwick, Simon
- You have accessAmbush Marketing Is Dead, Long Live Ambush MarketingNicholas Burton, Simon ChadwickJournal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014
Clark, Kimberly Rose
- You have accessHow Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad BlockingKimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. TullmanJournal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
Corsi, Armando Maria
- You have accessAdvertisement Typicality: A Longitudinal ExperimentMarc Mazodier, Armando Maria Corsi, Pascale G. QuesterJournal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031
D
D'Attoma, Ida
- You have accessOnline versus Offline Promotional CommunicationMarco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'AttomaJournal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
Du, Brian
- You have accessDigital Advertising And Company ValueJudy Ma, Brian DuJournal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002
F
Ford, John B.
- You have accessWhat Do We Know About Sports Sponsorships?John B. FordJournal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033
Fulgoni, Gian M.
- You have accessWhy Marketers Need New Measures Of Consumer EngagementGian M. FulgoniJournal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034
G
Garcia-Garcia, Manuel
- You have accessHow Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad BlockingKimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. TullmanJournal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
Gázquez-Abad, Juan Carlos
- You have accessOnline versus Offline Promotional CommunicationMarco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'AttomaJournal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
H
Hardeck, Dirk
- You have accessHow to Implement Informational and Emotional Appeals in Print AdvertisementsThorsten Teichert, Dirk Hardeck, Yong Liu, Rohit TrivediJournal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
I
Ieva, Marco
- You have accessOnline versus Offline Promotional CommunicationMarco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'AttomaJournal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
K
Kietzmann, Jan
- You have accessArtificial Intelligence in AdvertisingJan Kietzmann, Jeannette Paschen, Emily TreenJournal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
L
Leslie, Kenneth Raj
- You have accessHow Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad BlockingKimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. TullmanJournal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
Liu, Yong
- You have accessHow to Implement Informational and Emotional Appeals in Print AdvertisementsThorsten Teichert, Dirk Hardeck, Yong Liu, Rohit TrivediJournal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
M
Ma, Judy
- You have accessDigital Advertising And Company ValueJudy Ma, Brian DuJournal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002
Mazodier, Marc
- You have accessAdvertisement Typicality: A Longitudinal ExperimentMarc Mazodier, Armando Maria Corsi, Pascale G. QuesterJournal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031
Muralidharan, Sidharth
- You have accessThe Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among ShoppersSidharth Muralidharan, Kim SheehanJournal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029
P
Paschen, Jeannette
- You have accessArtificial Intelligence in AdvertisingJan Kietzmann, Jeannette Paschen, Emily TreenJournal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
Q
Quester, Pascale G.
- You have accessAdvertisement Typicality: A Longitudinal ExperimentMarc Mazodier, Armando Maria Corsi, Pascale G. QuesterJournal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031
R
Recio, Teresa
- You have accessHow Does Wall Street React to Global Sports Sponsorship Announcements?Carmen Abril, Joaquin Sanchez, Teresa RecioJournal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
S
Sanchez, Joaquin
- You have accessHow Does Wall Street React to Global Sports Sponsorship Announcements?Carmen Abril, Joaquin Sanchez, Teresa RecioJournal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
Sheehan, Kim
- You have accessThe Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among ShoppersSidharth Muralidharan, Kim SheehanJournal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029
T
Teichert, Thorsten
- You have accessHow to Implement Informational and Emotional Appeals in Print AdvertisementsThorsten Teichert, Dirk Hardeck, Yong Liu, Rohit TrivediJournal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
Treen, Emily
- You have accessArtificial Intelligence in AdvertisingJan Kietzmann, Jeannette Paschen, Emily TreenJournal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
Trivedi, Rohit
- You have accessHow to Implement Informational and Emotional Appeals in Print AdvertisementsThorsten Teichert, Dirk Hardeck, Yong Liu, Rohit TrivediJournal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
Tullman, Matthew L.
- You have accessHow Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad BlockingKimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. TullmanJournal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
Z
Ziliani, Cristina
- You have accessOnline versus Offline Promotional CommunicationMarco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'AttomaJournal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040