Index by author

01 September 2007; volume 47, issue 3

B

  1. Bendtsen, Lars

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

C

  1. Cardarelli, Robert

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

D

  1. de Montigny, Michelle

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

  2. Drennan, Judy

    1. Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services
      Gillian Sullivan Mort, Judy Drennan
      Journal of Advertising Research Sep 2007, 47 (3) 302-312; DOI: 10.2501/S0021849907070328

G

  1. Grønholdt, Lars

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

H

  1. Havlena, William

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

  2. Hu, Ye

    1. An Analysis of Real World TV Advertising Tests: A 15-Year Update
      Ye Hu, Leonard M. Lodish, Abba M. Krieger
      Journal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353

J

  1. Jensen, Martin Juul

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

K

  1. Kilger, Max

    1. Do Measures of Media Engagement Correlate with Product Purchase Likelihood?
      Max Kilger, Ellen Romer
      Journal of Advertising Research Sep 2007, 47 (3) 313-325; DOI: 10.2501/S002184990707033X

  2. Koslow, Scott

    1. Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
      Sheila L. Sasser, Scott Koslow, Edward A. Riordan
      Journal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286

  3. Krieger, Abba M.

    1. An Analysis of Real World TV Advertising Tests: A 15-Year Update
      Ye Hu, Leonard M. Lodish, Abba M. Krieger
      Journal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353

L

  1. Lampert, Shlomo I.

    1. Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
      Tali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-Wilzig
      Journal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341

  2. Lee, Dong Hwan

    1. Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications
      Dong Hwan Lee, Chan Wook Park
      Journal of Advertising Research Sep 2007, 47 (3) 222-236; DOI: 10.2501/S0021849907070274

  3. Lehman-Wilzig, Sam

    1. Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
      Tali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-Wilzig
      Journal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341

  4. Lo, Hing-Po

    1. Television Audience Satisfaction: Antecedents and Consequences
      Xiaoling Lu, Hing-Po Lo
      Journal of Advertising Research Sep 2007, 47 (3) 354-363; DOI: 10.2501/S0021849907070365

  5. Lodish, Leonard M.

    1. An Analysis of Real World TV Advertising Tests: A 15-Year Update
      Ye Hu, Leonard M. Lodish, Abba M. Krieger
      Journal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353

  6. Lu, Xiaoling

    1. Television Audience Satisfaction: Antecedents and Consequences
      Xiaoling Lu, Hing-Po Lo
      Journal of Advertising Research Sep 2007, 47 (3) 354-363; DOI: 10.2501/S0021849907070365

M

  1. Martensen, Anne

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

  2. Mort, Gillian Sullivan

    1. Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services
      Gillian Sullivan Mort, Judy Drennan
      Journal of Advertising Research Sep 2007, 47 (3) 302-312; DOI: 10.2501/S0021849907070328

N

  1. Naik, Prasad A.

    1. Perils of Using OLS to Estimate Multimedia Communications Effects
      Prasad A. Naik, Don E. Schultz, Shuba Srinivasan
      Journal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298

P

  1. Park, Chan Wook

    1. Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications
      Dong Hwan Lee, Chan Wook Park
      Journal of Advertising Research Sep 2007, 47 (3) 222-236; DOI: 10.2501/S0021849907070274

R

  1. Riordan, Edward A.

    1. Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
      Sheila L. Sasser, Scott Koslow, Edward A. Riordan
      Journal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286

  2. Romer, Ellen

    1. Do Measures of Media Engagement Correlate with Product Purchase Likelihood?
      Max Kilger, Ellen Romer
      Journal of Advertising Research Sep 2007, 47 (3) 313-325; DOI: 10.2501/S002184990707033X

S

  1. Sasser, Sheila L.

    1. Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
      Sheila L. Sasser, Scott Koslow, Edward A. Riordan
      Journal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286

  2. Schultz, Don E.

    1. Perils of Using OLS to Estimate Multimedia Communications Effects
      Prasad A. Naik, Don E. Schultz, Shuba Srinivasan
      Journal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298

  3. Sison, Marissa

    1. Editorial: Simplicity from Complexity
      Marissa Sison
      Journal of Advertising Research Sep 2007, 47 (3) 213-214; DOI: 10.2501/S0021849907070250

  4. Srinivasan, Shuba

    1. Perils of Using OLS to Estimate Multimedia Communications Effects
      Prasad A. Naik, Don E. Schultz, Shuba Srinivasan
      Journal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298

T

  1. Te'eni-Harari, Tali

    1. Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
      Tali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-Wilzig
      Journal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341

  2. Till, Brian D.

    1. Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
      Rick T. Wilson, Brian D. Till
      Journal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304

  3. Tsai, Shu-Pei

    1. Message Framing Strategy for Brand Communication
      Shu-Pei Tsai
      Journal of Advertising Research Sep 2007, 47 (3) 364-377; DOI: 10.2501/S0021849907070377

W

  1. Wilson, Rick T.

    1. Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
      Rick T. Wilson, Brian D. Till
      Journal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304
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