Index by author
01 September 2007; volume 47, issue 3
B
Bendtsen, Lars
- You have accessApplication of a Model for the Effectiveness of Event MarketingAnne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul JensenJournal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316
C
Cardarelli, Robert
- You have accessQuantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet AdvertisingWilliam Havlena, Robert Cardarelli, Michelle de MontignyJournal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262
D
de Montigny, Michelle
- You have accessQuantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet AdvertisingWilliam Havlena, Robert Cardarelli, Michelle de MontignyJournal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262
Drennan, Judy
- You have accessMobile Communications: A Study of Factors Influencing Consumer Use of m-ServicesGillian Sullivan Mort, Judy DrennanJournal of Advertising Research Sep 2007, 47 (3) 302-312; DOI: 10.2501/S0021849907070328
G
Grønholdt, Lars
- You have accessApplication of a Model for the Effectiveness of Event MarketingAnne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul JensenJournal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316
H
Havlena, William
- You have accessQuantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet AdvertisingWilliam Havlena, Robert Cardarelli, Michelle de MontignyJournal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262
Hu, Ye
- You have accessAn Analysis of Real World TV Advertising Tests: A 15-Year UpdateYe Hu, Leonard M. Lodish, Abba M. KriegerJournal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353
J
Jensen, Martin Juul
- You have accessApplication of a Model for the Effectiveness of Event MarketingAnne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul JensenJournal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316
K
Kilger, Max
- You have accessDo Measures of Media Engagement Correlate with Product Purchase Likelihood?Max Kilger, Ellen RomerJournal of Advertising Research Sep 2007, 47 (3) 313-325; DOI: 10.2501/S002184990707033X
Koslow, Scott
- You have accessCreative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising CampaignsSheila L. Sasser, Scott Koslow, Edward A. RiordanJournal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286
Krieger, Abba M.
- You have accessAn Analysis of Real World TV Advertising Tests: A 15-Year UpdateYe Hu, Leonard M. Lodish, Abba M. KriegerJournal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353
L
Lampert, Shlomo I.
- You have accessInformation Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to YouthTali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-WilzigJournal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341
Lee, Dong Hwan
- You have accessConceptualization and Measurement of Multidimensionality of Integrated Marketing CommunicationsDong Hwan Lee, Chan Wook ParkJournal of Advertising Research Sep 2007, 47 (3) 222-236; DOI: 10.2501/S0021849907070274
Lehman-Wilzig, Sam
- You have accessInformation Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to YouthTali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-WilzigJournal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341
Lo, Hing-Po
- You have accessTelevision Audience Satisfaction: Antecedents and ConsequencesXiaoling Lu, Hing-Po LoJournal of Advertising Research Sep 2007, 47 (3) 354-363; DOI: 10.2501/S0021849907070365
Lodish, Leonard M.
- You have accessAn Analysis of Real World TV Advertising Tests: A 15-Year UpdateYe Hu, Leonard M. Lodish, Abba M. KriegerJournal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353
Lu, Xiaoling
- You have accessTelevision Audience Satisfaction: Antecedents and ConsequencesXiaoling Lu, Hing-Po LoJournal of Advertising Research Sep 2007, 47 (3) 354-363; DOI: 10.2501/S0021849907070365
M
Martensen, Anne
- You have accessApplication of a Model for the Effectiveness of Event MarketingAnne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul JensenJournal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316
Mort, Gillian Sullivan
- You have accessMobile Communications: A Study of Factors Influencing Consumer Use of m-ServicesGillian Sullivan Mort, Judy DrennanJournal of Advertising Research Sep 2007, 47 (3) 302-312; DOI: 10.2501/S0021849907070328
N
Naik, Prasad A.
- You have accessPerils of Using OLS to Estimate Multimedia Communications EffectsPrasad A. Naik, Don E. Schultz, Shuba SrinivasanJournal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298
P
Park, Chan Wook
- You have accessConceptualization and Measurement of Multidimensionality of Integrated Marketing CommunicationsDong Hwan Lee, Chan Wook ParkJournal of Advertising Research Sep 2007, 47 (3) 222-236; DOI: 10.2501/S0021849907070274
R
Riordan, Edward A.
- You have accessCreative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising CampaignsSheila L. Sasser, Scott Koslow, Edward A. RiordanJournal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286
Romer, Ellen
- You have accessDo Measures of Media Engagement Correlate with Product Purchase Likelihood?Max Kilger, Ellen RomerJournal of Advertising Research Sep 2007, 47 (3) 313-325; DOI: 10.2501/S002184990707033X
S
Sasser, Sheila L.
- You have accessCreative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising CampaignsSheila L. Sasser, Scott Koslow, Edward A. RiordanJournal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286
Schultz, Don E.
- You have accessPerils of Using OLS to Estimate Multimedia Communications EffectsPrasad A. Naik, Don E. Schultz, Shuba SrinivasanJournal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298
Sison, Marissa
- You have accessEditorial: Simplicity from ComplexityMarissa SisonJournal of Advertising Research Sep 2007, 47 (3) 213-214; DOI: 10.2501/S0021849907070250
Srinivasan, Shuba
- You have accessPerils of Using OLS to Estimate Multimedia Communications EffectsPrasad A. Naik, Don E. Schultz, Shuba SrinivasanJournal of Advertising Research Sep 2007, 47 (3) 257-269; DOI: 10.2501/S0021849907070298
T
Te'eni-Harari, Tali
- You have accessInformation Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to YouthTali Te'eni-Harari, Shlomo I. Lampert, Sam Lehman-WilzigJournal of Advertising Research Sep 2007, 47 (3) 326-340; DOI: 10.2501/S0021849907070341
Till, Brian D.
- You have accessDirect-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising EffectivenessRick T. Wilson, Brian D. TillJournal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304
Tsai, Shu-Pei
- You have accessMessage Framing Strategy for Brand CommunicationShu-Pei TsaiJournal of Advertising Research Sep 2007, 47 (3) 364-377; DOI: 10.2501/S0021849907070377
W
Wilson, Rick T.
- You have accessDirect-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising EffectivenessRick T. Wilson, Brian D. TillJournal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304