Index by author
01 December 2005; volume 45, issue 4
A
Aksehirli, Zeynep
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
B
Buehler, Phil
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
C
Calder, Bobby J.
- You have accessManaging Media and Advertising Change with Integrated MarketingBobby J. Calder, Edward C. MalthouseJournal of Advertising Research Dec 2005, 45 (4) 356-361; DOI: 10.1017/S0021849905050427
Close, Angeline Grace
- You have accessAn IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer AttitudesJulie Z. Sneath, R. Zachary Finney, Angeline Grace CloseJournal of Advertising Research Dec 2005, 45 (4) 373-381; DOI: 10.1017/S0021849905050440
Coleman, Barbara Carrick
- You have accessSequence Matters: A More Effective Way to Use Advertising and PublicityMarsha D. Loda, Barbara Carrick ColemanJournal of Advertising Research Dec 2005, 45 (4) 362-372; DOI: 10.1017/S0021849905050464
F
Finney, R. Zachary
- You have accessAn IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer AttitudesJulie Z. Sneath, R. Zachary Finney, Angeline Grace CloseJournal of Advertising Research Dec 2005, 45 (4) 373-381; DOI: 10.1017/S0021849905050440
K
Keller, Kevin Lane
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
L
Lebar, Ed
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
Loda, Marsha D.
- You have accessSequence Matters: A More Effective Way to Use Advertising and PublicityMarsha D. Loda, Barbara Carrick ColemanJournal of Advertising Research Dec 2005, 45 (4) 362-372; DOI: 10.1017/S0021849905050464
M
Malthouse, Edward C.
- You have accessManaging Media and Advertising Change with Integrated MarketingBobby J. Calder, Edward C. MalthouseJournal of Advertising Research Dec 2005, 45 (4) 356-361; DOI: 10.1017/S0021849905050427
R
Richey, Keith
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
S
Sawicka, Monika
- You have accessBrand Equity Implications of Joint Branding ProgramsEd Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli, Keith RicheyJournal of Advertising Research Dec 2005, 45 (4) 413-425; DOI: 10.1017/S0021849905050439
Sneath, Julie Z.
- You have accessAn IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer AttitudesJulie Z. Sneath, R. Zachary Finney, Angeline Grace CloseJournal of Advertising Research Dec 2005, 45 (4) 373-381; DOI: 10.1017/S0021849905050440
T
Trappey, Randolph J.
- You have accessConsumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV CommercialsRandolph J. Trappey, Arch G. WoodsideJournal of Advertising Research Dec 2005, 45 (4) 382-401; DOI: 10.1017/S0021849905050476
W
Wang, Alex
- You have accessThe Effects of Expert and Consumer Endorsements on Audience ResponseAlex WangJournal of Advertising Research Dec 2005, 45 (4) 402-412; DOI: 10.1017/S0021849905050452
Woodard, Bob
- You have accessEditorial: Can IMC Make Channels Come Alive?Bob WoodardJournal of Advertising Research Dec 2005, 45 (4) 355; DOI: 10.1017/S0021849905050415
Woodside, Arch G.
- You have accessConsumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV CommercialsRandolph J. Trappey, Arch G. WoodsideJournal of Advertising Research Dec 2005, 45 (4) 382-401; DOI: 10.1017/S0021849905050476