Journal of Advertising Research: 41 (4)

01 July 2001; volume 41, issue 4

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Location, Location, Location: Insights for Advertising Placement on the Web
Prem N. Shamdasani, Andrea J. S. Stanaland, Juliana Tan

Journal of Advertising Research Jul 2001, 41 (4) 7-21; DOI: 10.2501/JAR-41-4-7-21
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Banner Advertisements through a New Lens
Micael Dahlén

Journal of Advertising Research Jul 2001, 41 (4) 23-30; DOI: 10.2501/JAR-41-4-23-30
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How Smart Are ‘Smart Banners’?
Wenyu Dou, Randy Linn, Sixian Yang

Journal of Advertising Research Jul 2001, 41 (4) 31-43; DOI: 10.2501/JAR-41-4-31-43
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Different Forced-Exposure Levels to Banner Advertisements
Chang-Hoan Cho, Jung-Gyo Lee, Marye Tharp

Journal of Advertising Research Jul 2001, 41 (4) 45-56; DOI: 10.2501/JAR-41-4-45-56
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The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web
Katherine Gallagher, K. Dale Foster, Jeffrey Parsons

Journal of Advertising Research Jul 2001, 41 (4) 57-70; DOI: 10.2501/JAR-41-4-57-70
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A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’
Katherine Gallagher, Jeffrey Parsons, K. Dale Foster

Journal of Advertising Research Jul 2001, 41 (4) 71-81; DOI: 10.2501/JAR-41-4-71-81

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