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Table of Contents

01 July 2001; volume 41, issue 4

  • You have accessRestricted access
    Location, Location, Location: Insights for Advertising Placement on the Web
    Prem N. Shamdasani, Andrea J. S. Stanaland, Juliana Tan
    Journal of Advertising Research Jul 2001, 41 (4) 7-21; DOI: 10.2501/JAR-41-4-7-21
  • You have accessRestricted access
    Banner Advertisements through a New Lens
    Micael Dahlén
    Journal of Advertising Research Jul 2001, 41 (4) 23-30; DOI: 10.2501/JAR-41-4-23-30
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    How Smart Are ‘Smart Banners’?
    Wenyu Dou, Randy Linn, Sixian Yang
    Journal of Advertising Research Jul 2001, 41 (4) 31-43; DOI: 10.2501/JAR-41-4-31-43
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    Different Forced-Exposure Levels to Banner Advertisements
    Chang-Hoan Cho, Jung-Gyo Lee, Marye Tharp
    Journal of Advertising Research Jul 2001, 41 (4) 45-56; DOI: 10.2501/JAR-41-4-45-56
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    The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web
    Katherine Gallagher, K. Dale Foster, Jeffrey Parsons
    Journal of Advertising Research Jul 2001, 41 (4) 57-70; DOI: 10.2501/JAR-41-4-57-70
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    A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’
    Katherine Gallagher, Jeffrey Parsons, K. Dale Foster
    Journal of Advertising Research Jul 2001, 41 (4) 71-81; DOI: 10.2501/JAR-41-4-71-81
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