Journal of Advertising Research: 41 (3)

01 May 2001; volume 41, issue 3

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Commercial Liking and Memory: Moderating Effects of Product Categories
Seounmi Youn, Tao Sun, William D. Wells, Xinshu Zhao

Journal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13
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The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries
Patrick D. Lynch, Robert J. Kent, Srini S. Srinivasan

Journal of Advertising Research May 2001, 41 (3) 15-23; DOI: 10.2501/JAR-41-3-15-23
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Zapping Behavior during Commercial Breaks
Alan Ching Biu Tse, Ruby P. W. Lee

Journal of Advertising Research May 2001, 41 (3) 25-29; DOI: 10.2501/JAR-41-3-25-29
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Self-regulation and Television Advertising: A Replication and Extension
Avery M. Abernethy, Jan LeBlanc Wicks

Journal of Advertising Research May 2001, 41 (3) 31-37; DOI: 10.2501/JAR-41-3-31-37
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Selecting Celebrity Endorsers:The Practitioner's Perspective
B. Zafer Erdogan, Michael J. Baker, Stephen Tagg

Journal of Advertising Research May 2001, 41 (3) 39-48; DOI: 10.2501/JAR-41-3-39-48
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Instrumental vs. Vocal Versions of Popular Music in Advertising
Michelle L. Roehm

Journal of Advertising Research May 2001, 41 (3) 49-58; DOI: 10.2501/JAR-41-3-49-58
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So What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)
John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff Nield

Journal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61

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