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Table of Contents

01 May 2001; volume 41, issue 3

  • You have accessRestricted access
    Commercial Liking and Memory: Moderating Effects of Product Categories
    Seounmi Youn, Tao Sun, William D. Wells, Xinshu Zhao
    Journal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13
  • You have accessRestricted access
    The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries
    Patrick D. Lynch, Robert J. Kent, Srini S. Srinivasan
    Journal of Advertising Research May 2001, 41 (3) 15-23; DOI: 10.2501/JAR-41-3-15-23
  • You have accessRestricted access
    Zapping Behavior during Commercial Breaks
    Alan Ching Biu Tse, Ruby P. W. Lee
    Journal of Advertising Research May 2001, 41 (3) 25-29; DOI: 10.2501/JAR-41-3-25-29
  • You have accessRestricted access
    Self-regulation and Television Advertising: A Replication and Extension
    Avery M. Abernethy, Jan LeBlanc Wicks
    Journal of Advertising Research May 2001, 41 (3) 31-37; DOI: 10.2501/JAR-41-3-31-37
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    Selecting Celebrity Endorsers:The Practitioner's Perspective
    B. Zafer Erdogan, Michael J. Baker, Stephen Tagg
    Journal of Advertising Research May 2001, 41 (3) 39-48; DOI: 10.2501/JAR-41-3-39-48
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    Instrumental vs. Vocal Versions of Popular Music in Advertising
    Michelle L. Roehm
    Journal of Advertising Research May 2001, 41 (3) 49-58; DOI: 10.2501/JAR-41-3-49-58
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    So What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)
    John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff Nield
    Journal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61
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  • What Do We Know About Social-Media Marketing?
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