Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 September 2003; volume 43, issue 3

  • You have accessRestricted access
    Factors Affecting Online Advertising Recall: A Study of Students
    Peter J. Danaher, Guy W. Mullarkey
    Journal of Advertising Research Sep 2003, 43 (3) 252-267; DOI: 10.2501/JAR-43-3-252-267
  • You have accessRestricted access
    Does It Pay to shock?Reactions to shocking and nonshocking advertising content among university students
    Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. Manchandra
    Journal of Advertising Research Sep 2003, 43 (3) 268-280; DOI: 10.2501/JAR-43-3-268-280
  • You have accessRestricted access
    Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?
    Carol Murphey Megehee, Kathryn Dobie, James Grant
    Journal of Advertising Research Sep 2003, 43 (3) 281-292; DOI: 10.2501/JAR-43-3-281-292
  • You have accessRestricted access
    Email Advertising: Exploratory
    Brett A. S. Martin, Joel Van Durme, Mika Raulas, Marko Merisavo
    Journal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
  • You have accessRestricted access
    Developing a cost-effective brand loyalty program
    Brian Wansink
    Journal of Advertising Research Sep 2003, 43 (3) 301-309; DOI: 10.2501/JAR-43-3-301-309
  • You have accessRestricted access
    Estimating advertising effects on sales in a competitive setting
    Boonghee Yoo, Rujirutana Mandhachitara
    Journal of Advertising Research Sep 2003, 43 (3) 310-321; DOI: 10.2501/JAR-43-3-310-321
  • You have accessRestricted access
    Gender and e-commerce: an exploratory study
    Shelly Rodgers, Mary Ann Harris
    Journal of Advertising Research Sep 2003, 43 (3) 322-329; DOI: 10.2501/JAR-43-3-322-329
  • You have accessRestricted access
    Message order effects and gender differences in advertising persuasion
    Frédéric F. Brunel, Michelle R. Nelson
    Journal of Advertising Research Sep 2003, 43 (3) 330-342; DOI: 10.2501/JAR-43-3-330-342
Back to top
PreviousNext

In this issue

  • Table of Contents
  • Table of Contents (PDF)
  • Index by author

Sign up for alerts

Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Social-Media Marketing?
More...

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use