Journal of Advertising Research: 43 (3)

01 September 2003; volume 43, issue 3

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Factors Affecting Online Advertising Recall: A Study of Students
Peter J. Danaher, Guy W. Mullarkey

Journal of Advertising Research Sep 2003, 43 (3) 252-267; DOI: 10.2501/JAR-43-3-252-267
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Does It Pay to shock?Reactions to shocking and nonshocking advertising content among university students
Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. Manchandra

Journal of Advertising Research Sep 2003, 43 (3) 268-280; DOI: 10.2501/JAR-43-3-268-280
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Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?
Carol Murphey Megehee, Kathryn Dobie, James Grant

Journal of Advertising Research Sep 2003, 43 (3) 281-292; DOI: 10.2501/JAR-43-3-281-292
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Email Advertising: Exploratory
Brett A. S. Martin, Joel Van Durme, Mika Raulas, Marko Merisavo

Journal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
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Developing a cost-effective brand loyalty program
Brian Wansick

Journal of Advertising Research Sep 2003, 43 (3) 301-309; DOI: 10.2501/JAR-43-3-301-309
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Estimating advertising effects on sales in a competitive setting
Boonghee Yoo, Rujirutana Mandhachitara

Journal of Advertising Research Sep 2003, 43 (3) 310-321; DOI: 10.2501/JAR-43-3-310-321
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Gender and e-commerce: an exploratory study
Shelly Rodgers, Mary Ann Harris

Journal of Advertising Research Sep 2003, 43 (3) 322-329; DOI: 10.2501/JAR-43-3-322-329
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Message order effects and gender differences in advertising persuasion
Frédéric F. Brunel, Michelle R. Nelson

Journal of Advertising Research Sep 2003, 43 (3) 330-342; DOI: 10.2501/JAR-43-3-330-342

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