Journal of Advertising Research: 42 (5)

01 September 2002; volume 42, issue 5

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Respondent Inaccuracy
Arch G. Woodside, Elizabeth J. Wilson

Journal of Advertising Research Sep 2002, 42 (5) 7-18; DOI: 10.2501/JAR-42-5-7-18
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Consumer Surveys vs. Electronic Measures For Single-Source Data
Henry Assael, David F. Poltrack

Journal of Advertising Research Sep 2002, 42 (5) 19-25; DOI: 10.2501/JAR-42-5-19-25
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The Vanishing Respondent In Telephone Surveys
Peter Tuckel, Harry O'Neill

Journal of Advertising Research Sep 2002, 42 (5) 26-48; DOI: 10.2501/JAR-42-5-26-48
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Generating Website Traffic
Johanna S. Ilfeld, Russell S. Winer

Journal of Advertising Research Sep 2002, 42 (5) 49-61; DOI: 10.2501/JAR-42-5-49-61
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Of Surfing, Searching, And Newshounds: A Typology Of Internet Users' Online Sessions
Kim Bartel Sheehan

Journal of Advertising Research Sep 2002, 42 (5) 62-71; DOI: 10.2501/JAR-42-5-62-71
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How Worldwide Is Marketing Communication On The World Wide Web
Clyde A. Warden, Mengkuan Lai, Wann-Yih Wu

Journal of Advertising Research Sep 2002, 42 (5) 72-84; DOI: 10.2501/JAR-42-5-72-84
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An Improved Way To Characterize Internet Users
Shelly Rodgers, Kennon M. Sheldon

Journal of Advertising Research Sep 2002, 42 (5) 85-94; DOI: 10.2501/JAR-42-5-85-94
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Post-Adoption Attitudes To Advertising On The Internet
Shelly Rodgers, Qimei Chen

Journal of Advertising Research Sep 2002, 42 (5) 95-104; DOI: 10.2501/JAR-42-5-95-104
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Using Corporate Websites For Export Marketing
Wenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming Tan

Journal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116

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