A research study was conducted to explore how joint branding affects consumer perceptions.
Employing Young & Rubicam's BrandAsset Valuator model and research tool, the study …

The importance given to Corporate Social Responsibility (CSR) has become a powerful
strategy that is used to attract the best talent in recent years. This research aims to understand …

This paper provides an empirical test of a holistic model of organizational success. It builds
upon previous work by Flamholtz (Flamholz, 1995) Managing organizational transitions: …

Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic
of conversation may vary from the brand to its advertising to purchase statements. How do …

As with any important change, it is key to start with the vision: where does your organization
want to be in 5–10 years, and how do you get there? The first question usually evokes …

Break the Wall offers a clear, concise guide to successfully leading digital transformation.
Importantly, this is as much about culture and organizational empowerment as it is technology …

Digital transformation is a journey that differs for each organization. All the interviewed experts
talked about the need for customization. Industries, such as apparel, construction, furniture…

In researching this book, we conducted interviews across industries, roles and managerial
levels and found incredible insights from established thought leaders to managers in the thick …

Now that we know how to recruit and train the talent to “wield the sledgehammer” of making
digital transformation happen, how do we design for it to become ingrained in our …

“Well”, we answered politely,“we just spent the day in your beautiful skyscraper building and
noticed the data scientists all live on one floor and don’t even have lunch at the same place …