The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress

YK Lee, CT Chang, Y Lin, ZH Cheng - Computers in human behavior, 2014 - Elsevier
Smartphones have become necessities in people’ lives. Along with its obvious benefits,
however, the smartphone has other effects that are not all that glorious. This study investigates …

Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1

CT Chang, YK Lee - Journal of applied social psychology, 2009 - Wiley Online Library
This study examined when and how charitable advertisements could be effective in the
context of child poverty. An experiment investigated the influences of message framing, image …

Who gives what to charity? Characteristics affecting donation behavior

YK Lee, CT Chang - Social Behavior and Personality: an …, 2007 - ingentaconnect.com
Giving to charities takes two major forms: time and money. In this study the authors explored
whether donors/nondonors can be distinguished using demographic, socioeconomic, and …

Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

CT Chang, YK Lee - International Journal of Advertising, 2010 - Taylor & Francis
Having recognised the growing importance of charitable donation and sophisticated
advertising techniques in charity advertising, this study examines message framing, vividness …

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

ZH Cheng, CT Chang, YK Lee - Review of Managerial Science, 2020 - Springer
Drawing on the value-belief-norm theory, we propose that hedonic and utilitarian shopping
values are linked with consumer skepticism toward green advertising and eco-friendly …

The 'I'of the beholder: How gender differences and self-referencing influence charity advertising

CT Chang, YK Lee - International Journal of Advertising, 2011 - Taylor & Francis
This research investigates gender differences in terms of the response to altruistic and
egoistic charitable appeals, and demonstrates how self-referencing can influence advertising …

How social anxiety and reduced self-efficacy induce smartphone addiction in materialistic people

YK Lee, CT Chang, ZH Cheng… - Social Science Computer …, 2018 - journals.sagepub.com
Recent research has suggested that materialism influences consumers’ usage of technological
communication devices, especially smartphones. The current study contributes to this …

What sells better in green communications: Fear or hope?: It depends on whether the issue is global or local

YK Lee, CT Chang, PC Chen - Journal of …, 2017 - journalofadvertisingresearch.com
This research compared the effectiveness of fear and hope appeals in green communications
when the issue was framed as either global or local. Results showed that when the …

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

CT Chang, YC Wu, YK Lee, XY Chu - International Journal of …, 2018 - Taylor & Francis
This research examines the effectiveness of different metaphor types (juxtaposition vs.
replacement vs. fusion) while taking into account the potential impacts of product type, consumer …

Gender stereotypes as a double-edged sword in political advertising: Persuasion effects of campaign theme and advertising style

YK Lee - International Journal of Advertising, 2014 - Taylor & Francis
Today, more women are seeking public office in elections at all levels. Studies have thus
drawn attention to the use of political advertising by female candidates. In the current research, …