The authors attempt to explain the relationships among relational bonds, customer value,
and customer loyalty in three different consumer groups (stayers, dissatisfied switchers, and …

Purpose Adverse events in chemotherapy clinical trials are assessed and reported by
clinicians, yet clinician accuracy in assessing symptoms has been questioned. We compared …

The goal of relationship marketing is to build and maintain a committed, loyal relationship
between a customer and an organization. Although studies have discussed the types of …

In multichannel environments, consumers can move easily among different channels. They
engage in cross-channel free-riding when they use one retailer’s channel to obtain …

The post-adoption behaviors of online service users are critical performance factors for
online service providers. To fill an academic gap that persists regarding bloggers’ switching …

The role of stories and their influence on communication have been widely discussed, yet
despite recent advances, the elements that constitute a good brand story and their alignment …

To investigate the determinants of the effects of a viral campaign, we employ the classical
framework of a persuasive communication model, designated as “Who says what to whom in …

Several relationship marketing theories have suggested that businesses could build long-term
customer relationships. The purpose of this study is to develop relational bonding …

Service quality often has relevance in the formation of an enduring buyer– supplier relationship.
This study adopts the multidimensional service quality model, and attempts to find out …

The effectiveness of electronic word-of-mouth (eWOM) communication has attracted
increasing attention from marketing practitioners, but relatively few studies focus on the …