User profiles for Weng Marc Lim

Weng Marc Lim

Dean and Distinguished Professor, Sunway University
Verified email at sunway.edu.my
Cited by 17095

How to conduct a bibliometric analysis: An overview and guidelines

…, S Kumar, D Mukherjee, N Pandey, WM Lim - Journal of business …, 2021 - Elsevier
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, …

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

J Paul, WM Lim, A O'Cass, AW Hao… - International Journal of …, 2021 - Wiley Online Library
Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

WM Lim - Journal of business research, 2017 - Elsevier
This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior: …

Guidelines for advancing theory and practice through bibliometric research

D Mukherjee, WM Lim, S Kumar, N Donthu - Journal of Business Research, 2022 - Elsevier
Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

A blueprint for sustainability marketing: Defining its conceptual boundaries for progress

WM Lim - Marketing theory, 2016 - journals.sagepub.com
Sustainability marketing is a provocative area of research. Through an integrated knowledge
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

WM Lim, SF Yap, M Makkar - Journal of business research, 2021 - Elsevier
The proliferation of home sharing in the extant marketing and tourism literature has only
been accelerated in recent times due to the emergence of the sharing economy. This paper …

[HTML][HTML] Literature reviews as independent studies: guidelines for academic practice

S Kraus, M Breier, WM Lim, M Dabić, S Kumar… - Review of Managerial …, 2022 - Springer
Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future

WM Lim, T Rasul - Journal of Business Research, 2022 - Elsevier
Customer engagement (CE) is a marketing concept of great importance and the rise of social
media has further amplified the importance of this concept. Yet, our understanding of the …

The sharing economy: A marketing perspective

WM Lim - Australasian Marketing Journal, 2020 - journals.sagepub.com
Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis

JW Goodell, S Kumar, WM Lim, D Pattnaik - Journal of Behavioral and …, 2021 - Elsevier
Artificial intelligence (AI) and machine learning (ML) are two related technologies that are
emergent in financial scholarship. However, no review, to date, has offered a wholistic …