User profiles for Weng Marc Lim
Weng Marc LimDean and Distinguished Professor, Sunway University Verified email at sunway.edu.my Cited by 17095 |
How to conduct a bibliometric analysis: An overview and guidelines
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, …
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, …
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …
protocol that researchers can rely upon with clarity and confidence. To commemorate the …
Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing
WM Lim - Journal of business research, 2017 - Elsevier
This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior: …
through the application of three prominent theoretical perspectives of consumer behavior: …
Guidelines for advancing theory and practice through bibliometric research
Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …
journals and scholars from various disciplines have published numerous highly impactful …
A blueprint for sustainability marketing: Defining its conceptual boundaries for progress
WM Lim - Marketing theory, 2016 - journals.sagepub.com
Sustainability marketing is a provocative area of research. Through an integrated knowledge
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …
inquiry approach, the conceptual article aims to provide answers to the feasibility of a joint …
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
The proliferation of home sharing in the extant marketing and tourism literature has only
been accelerated in recent times due to the emergence of the sharing economy. This paper …
been accelerated in recent times due to the emergence of the sharing economy. This paper …
[HTML][HTML] Literature reviews as independent studies: guidelines for academic practice
Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …
guides on literature reviews exist, these are often limited to the philosophy of review …
[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of social
media has further amplified the importance of this concept. Yet, our understanding of the …
media has further amplified the importance of this concept. Yet, our understanding of the …
The sharing economy: A marketing perspective
WM Lim - Australasian Marketing Journal, 2020 - journals.sagepub.com
Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …
characterising the sharing economy under a single umbrella that is not only comprehensive …
Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis
Artificial intelligence (AI) and machine learning (ML) are two related technologies that are
emergent in financial scholarship. However, no review, to date, has offered a wholistic …
emergent in financial scholarship. However, no review, to date, has offered a wholistic …