Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in
China, and to present findings potentially usable as the basis for planning effective marketing …

Previous research has classified offensive advertising into matter (offensive products and
services) and manner (offensive execution). This study was designed to (1) develop a more …

While Hong Kong and Mainland China are fused politically, they are in every other sense
quite separate. Product piracy in China is a serious problem for multinationals wishing to do …

Advertising avoidance remains one of the most challenging elements in campaign planning.
Strong commercial production values, glossy magazine advertisements and the …

This study gives an insight into the retailer's capability of managing sales promotion by
examining the sales promotion programs offered by Hong Kong cosmetic and toiletry retailers …

As competition between Japan and the United States for international market leadership
becomes more intense, it becomes vitally important for both parties to stay abreast of their …

Attitude towards advertising has received considerable research attention as a variable
explaining advertising avoidance (Speck and Elliot 1997). However, several other potentially …

This study investigated the influence on the combustion characteristics and particulate
emissions of a diesel engine fueled with DBE (diesel-biodiesel-ethanol) blended fuels. The …

Experimental study is conducted to clarify the effects of hydrogen addition to biogas and
hydrogen fraction in the biogas-H 2 mixture on the stability, thermal and emission characteristics …

This work describes an experimental study of the effect of hydrogen addition on the stability
and impingement heat transfer behaviors of a biogas diffusion flame. The amount of …