Addressing inconsistent results in the literature, the conceptual framework that the authors
develop proposes that the consumer's motivational orientation moderates the effect of the …

Purpose – Online social media are dramatically changing the ways in which firms and their
consumers interact. The purpose of this paper is to analyze the role of social media platforms …

This research examines the effects of social media brand–consumer interactions on three
types of customer value: customer lifetime value (CLV), customer influencer value (CIV) and …

Service failures can have a damaging impact on company profitability. Prior research
demonstrates that robust relationships with customers may mitigate the negative impact of a …

Purpose – The authors apply Alan P. Fiske's relational models framework to customers'
engagement with service firms – specifically, they propose that customers who hold different …

Purpose – The current increase in social media activity related to brand–consumer
interactions is progressively influencing the manner in which brands and their customers …

With the continued popularity of reality television among young viewers, it is vital to identify
pre-teen and teen audiences who not only watch a reality program but have a high level of …

Retailers that cannot or do not wish to compete on price face the formidable task of trying to
retain customers while charging higher prices for equivalent merchandise. Prior research …

Given the central role that excellent presentation skills plays in management, methods for
better developing these skills represent an important area of focus in business education. …

Purpose – This research aims to examine the effects of varying front-of-package (FOP)
nutrition information type on parents' food product choices for children. Design/methodology/…