The impact of familiarity on consumer decision biases and heuristics is examined. Subjects
at three different familiarity levels revealed interesting differences in perceptual category …

Two different samples consisting of housewives and students, respectively, were examined
in terms of differences in their susceptibility to reference group influence. The results reveal …

The perceived usefulness of information is an important construct for the design of management
information systems. Yet an examination of existing measures of perceived usefulness …

We have been concerned with investigating the structure of rate-of-return comovements among
major international equity markets. Working with 12 such markets we have analyzed the …

This study examines the relationships which exist between measures of store image and store
loyalty. Encouraged by the relationships found, store loyalty is predicted from store image …

This study suggests various theoretical and practical promotional implications based upon
empirical tests of reference group influence. The authors examine the role of reference …

… Roberto Friedmann and Parker Lessig employ the concept of psychological meaning of
products to discuss why and how Crawford's new product positioning typology affects the …

Are advertisements with more peripheral pictures more memorable than those with fewer
pictures? If advertisers9 objectives could be accomplished with advertisements containing …

Numerical taxonomy is a multivariate procedure that has great potential in marketing
research. For example, cluster analysis has been used to aggregate cities on the basis of their …

The psychological meaning that products elicit in the consumer's mind is shown to be a
function the bundle of attributes found in the product, the consumer's perceptual mode, and the …