Customer misbehavior in service settings is problematic for two reasons: (1) because of the
direct damage it causes and (2) because of additional negative effects that arise from the …

The authors develop a motivation theory of online buyer behavior for daily deal promotions
with a focus on compulsive buyers. The theory helps explain and predict compulsive buyers' …

Services that let customers access goods, such as car-sharing, are gaining increasing relevance
as an alternative to ownership. These access-based services allow consumers to avoid …

The level of brand-related consumer engagement is considered to be a key determinant of
successful social media activities. However, due to the commonly high levels of consumers …

Two experimental studies reveal that customers’ reactions to different levels of recovery
compensation differ between a recovery that occurs at the group level (such that every customer …

Social media channels are increasingly used by consumers to post complaints to companies.
In contrast to traditional channels, the complaint and a firm’s recovery efforts are visible to …

One key challenge for consumers at the base of the pyramid (BoP) is access to products
that could transform their livelihood, leading to nonconsumption as the dominant pattern. …

Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers
and urban transportation planners aim at broadening the customer base. In this context, …

The congruence or fit between a sponsored brand and sponsoring firm is a central tenet of
sponsorship research. The influence of such congruence on the sponsored brand however, …

Purpose – This paper aims to define the niche market concept and to investigate the extent
to which purchasing niche products represents a form of conspicuous consumption. …